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David Ashton

David Ashton
Central to capitalizing on global markets is understanding the mind of the person behind every transaction. David is an expert on the rapidly evolving ways consumers and brands intertwine. Yesterday's Facebook-Friend, is today's brand-influencer whether we want that to be the case or not. David helps business detect and capitalize on technology and societal convergence.

Seven rules for crossing the creepy line

Customer analytics is too often used to drive direct sales and rarely used to improve the overall customer experience. Not only is it a...

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