Tim Riesterer

In the Subscription Economy, “Expansion Messaging” is the Key to Driving Customer Renewal and...

Over the last decade, most companies have moved away from one-time product and service sales to subscription-based business models. In fact, analysts estimate that 70-80 percent of the average company’s revenue now comes from existing customers in the form of renewals and upsells. Customer...

Three Steps to Align Marketing and Sales Around Value Messaging

When 100 percent of companies say they want better alignment between marketing and sales, but a whopping 92 percent of business-to-business (B2B) companies say they don't have good enough alignment (according to Forrester Research), where do you start? One recommendation for a quick win is...

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