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Tim Riesterer

Tim Riesterer
Tim Riesterer, Chief Strategy Officer at Corporate Visions and Chief Visionary at B2B DecisionLabs, is dedicated to helping companies improve their conversations with prospects and customers to win more business. A visionary researcher, thought leader, keynote speaker, and practitioner with more than 20 years of experience in marketing and sales management, Riesterer is co-author of four books, including Customer Message ManagementConversations that Win the Complex Sale, The Three Value Conversations, and The Expansion Sale."

How to Get Into Your Buyer’s Mind to Influence Purchase Decisions

A lot of people think that the impulse to buy something, to press that checkout button, is instinctive. It's a quick, almost subconscious response...

In the Subscription Economy, “Expansion Messaging” is the Key to Driving Customer Renewal and Growth

Over the last decade, most companies have moved away from one-time product and service sales to subscription-based business models. In fact, analysts estimate that...

Three Steps to Align Marketing and Sales Around Value Messaging

When 100 percent of companies say they want better alignment between marketing and sales, but a whopping 92 percent of business-to-business (B2B) companies say...

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