Tim Riesterer
How to Get Into Your Buyer’s Mind to Influence Purchase Decisions
A lot of people think that the impulse to buy something, to press that checkout button, is instinctive. It's a quick, almost subconscious response when you see something you want. But there's a lot more going on in people's minds than just "see-want-buy." There's psychology...
In the Subscription Economy, “Expansion Messaging” is the Key to Driving Customer Renewal and...
Over the last decade, most companies have moved away from one-time product and service sales to subscription-based business models. In fact, analysts estimate that 70-80 percent of the average company’s revenue now comes from existing customers in the form of renewals and upsells. Customer...
Three Steps to Align Marketing and Sales Around Value Messaging
When 100 percent of companies say they want better alignment between marketing and sales, but a whopping 92 percent of business-to-business (B2B) companies say they don't have good enough alignment (according to Forrester Research), where do you start? One recommendation for a quick win is...