Sharon Goldman
Walmart gas discounts: Will they change the fuel incentive landscape?
In the upcoming issue of COLLOQUY — soon to arrive, we promise! — you'll find a cover story I wrote about today's "squeezed" middle...
The beauty of soft benefits
In the "stuff we really, really, like" department, we're ready to add the new "Beauty Board" from CVS' ExtraCare Beauty Club. In a recent...
Google charges ahead in the “device race”
It was extremely timely that Google announced the debut of its Google Wallet mobile application last week, just as we were about to publish...
Moms and loyalty — the power of the I-Network
I read this blog post about Moms and loyalty with great interest: The post noted new consumer research that shows that many consumers value...
The rebate debate
According to research released by the Aberdeen Group last week, half of retailers use rebate programs as part of their mix of customer loyalty. In...
5 Things I Learned About Customer Loyalty from Dancing With the Stars
Dancing With the Stars is one of my guilty television-viewing pleasures — at least one that I'm willing to admit to. But believe it or...
The communication station: are you making your connections?
Savvy loyalty marketers know that deeper engagement and personalized communication are the biggest loyalty drivers for high-value customers, not mass e-mail blasts or gimmicky...
A missed opportunity to add loyalty value?
Here at COLLOQUY, we regularly discuss the benefits of using loyalty program data to improve customer relationships and targeted customer communication. But can a...
The customer conversation is happening
When it comes to social media and loyalty, are you getting out onto the dance floor? Or, are you standing forelornly on the sidelines...
Foursquare and Facebook Places Face-Off for Loyalty
The check-in wars are clearly in full swing. Foursquare recently boasted it had 381,576,305 check-ins worldwide in 2010, and while I don't know the...
Drugstores dive for local loyalty, while others strive for high-frequency
Two New York Times articles caught my eye recently as the drugstore and grocery wars heat up during this cold weather spell across the...
CVS’ ExtraCare Beauty Club another step in the direction of Enterprise Loyalty
In the first issue of COLLOQUY's new journal, Enterprise Loyalty in Practice, published this past fall, we spoke to Bari Harlam, Senior Vice President...
Does targeting your best customers mean alienating others?
I hadn't been to a movie in a theater in some time — In recent months I've stuck mostly to my beloved Netflix and...
At Rite Aid, loyalty and sales are clearly linked
We reported on Rite Aid's wellness+ program when it was launched last April, and we also discussed the loyalty effort as part of the...
Hard vs. soft benefits: What do consumers really want?
As we get through the holiday season crunching peppermint sticks and sinking our teeth into home-baked cookies, it's worth wondering: Do consumers prefer hard or...
The holiday retail frenzy begins, but what about long-term loyalty?
Every year, the holiday retail frenzy seems to start earlier and earlier. This time around, it seemed like the Halloween decorations weren't even put...
More evidence of rewards just for stopping by
"Checking in" at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than...
MyMacy’s initiative customizes merchandise to boost loyalty
I was heartened by a recent Detroit News article that reported on a new Macy’s initiative called MyMacy’s, which allows managers to customize merchandise...
Could high-tech credit cards boost real-time rewards usage?
Want to use rewards points right at the register when you swipe your credit card? According to a recent New York Times article about...
We get a kick
It’s gotten big buzz thanks to a new partnership with Best Buy, and the New York Times has already shown an appetite for this...