Sharat Potharaju
Sharat Potharaju
Sharat Potharaju is the co-founder and CEO of Uniqode, a global platform that powers QR code management and analytics for over 50,000 businesses. He leads Uniqode’s overall strategy and go-to-market execution, with a clear vision to digitally connect every physical object and place on the planet. Under his leadership, Uniqode has grown into a category-defining SaaS company serving enterprises and SMBs across the globe.
After the Scan: Where QR Code Strategy Actually Begins
QR codes have crossed the same threshold that email and mobile apps did years ago. They’re no longer novel. Instead, they’ve become a standard...
Make Every Touchpoint Count: Building Brand Trust Through Consistent Digital Experiences
A consumer walks into a retail store and is greeted by a sign offering an additional 25% off their purchase if they apply for...
Your Customers Are Sending Signals, But Are You Listening?
It’s that time of year again. Black Friday and Cyber Monday (BCFM) are approaching, and as usual, it’s a battle for attention. The largest...
Five QR Strategy Fails That Are Costing You Customer Engagement
That innocent-looking QR code in your latest campaign could be silently sabotaging your customer relationships. While 62% of businesses project revenue growth from QR...
First-Party Data Gold: How 95% of Businesses Leverage QR Insights
QR codes have evolved far beyond their original purpose. What started as inventory tracking tools now drives customer engagement across industries. The latest Uniqode...
QR codes rewrite retail’s omnichannel playbook
Every product has its own story, and QR codes are becoming the storytellers of retail. Once dismissed as clunky marketing gimmicks, these pixelated squares...
Cracking the (QR) Code on the Future of Product Packaging
The traditional barcode is evolving, trading its stripes for a more interactive digital experience. By 2027, GS1 — the organization behind our current barcode...