Seth Marlowe

The Connection Between Customer Experience and Loyalty Programs

Customers and companies alike love loyalty programs. According to analysts at Forrester, nearly 75% of US adults online belong to at least one. In a massive survey conducted by KPMG, 81% of millennials said these programs prompt them to spend more with a company,...

Empathy and Emotional Intelligence: Modernizing customer onboarding with video experiences

Video has always been a tool brands want to leverage to drive a differentiated customer experience (CX). It’s easy to digest, entertaining and engaging. It’s widely accessible via the internet and a slew of personal mobile devices. It can tell a story like no...

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