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Denis Zhinko

Denis Zhinko
Head of CRM and Collaboration Department at ScienceSoft with 12+ years in software consulting with the multi-platform focus on Microsoft Dynamics CRM and Salesforce. Denis has managed projects on CRM, CXM, Portals, System Integration and Connectivity for businesses in Healthcare, Retail, Telecom and Banking, including CRM solutions for 7+ mln bank clients and 5+ mln media subscribers. In his spare time, Denis is a keen motorcyclist, tennis player and volunteer.

How retail banks can improve customer retention with CRM

The Accenture study shows that banking customers are actively considering alternative offerings from other banks. According to the research, in the last three years,...

New product development: How to use CRM from idea to launch

How to meet sales and profit targets with a new product? How to increase return on R&D investments? How to prevent market cannibalization and...

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