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Sarah Bowden

Sarah Bowden
Macro 4
Sarah Bowden is marketing communications manager at Macro 4, a software division of UNICOM Global specializing in modernization and information management. A CIM qualified marketer with over twenty years' experience, Sarah is passionate about the role of technology in improving and personalizing customer experiences and customer communications.

Customer service teams are risking a backlash by ditching the phone

Sarah Bowden -
Businesses are well aware that they should make it easy for customers to interact with them on digital channels. However, there are situations when...

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