Sarah Bowden
Sarah Bowden
Sarah Bowden is marketing communications manager at Macro 4, a software division of UNICOM Global specializing in modernization and information management. A CIM qualified marketer with over twenty years' experience, Sarah is passionate about the role of technology in improving and personalizing customer experiences and customer communications.
Customer service teams are risking a backlash by ditching the phone
Businesses are well aware that they should make it easy for customers to interact with them on digital channels. However, there are situations when...