RJ Renna
RJ Renna
I have worked with all levels of government to be the voice for our small business in Lindenhurst. As a Co-Founder of the Christina Renna Foundation Inc., I have successfully advocated for the passing of two laws to fight Children's Cancer. My unique experiences provide me with a diverse skill set that is willing to take on challenging tasks. Through this experience, I am focusing my efforts on developing highly customized strategies for a range of clients in the customer acquisition and donor acquisition sectors.
7 Keys to Customer Empathy: Building Relationships That Last
Many organizations operate around short-term and annual KPIs and goals, but fail to value the significant impact of retention and long-term relationships. Although difficult...
How to Avoid High-Pressure Sales Tactics To Connect With Customers
If you’re in business, you’ve probably been the recipient of high-pressure sales tactics such as cold calls, robocalls, LinkedIn pitches, mass e-mails, and direct...
Experiential Marketing Campaigns That Leave Their Mark
The best experiential marketing campaign breaks through the messaging clutter and compels a prospect or customer to stop, read (or listen), and engage with...
A Look Ahead: Non-Profit Trends for 2020
Close to 1.6 million non-profits currently exist in the United States and donors contribute about $390 billion annually. The competition for these dollars is...
Analytic Platforms to Get the Sales Metrics You Need
Do you have an accurate view of how sales representatives spend their time? Or an accurate depiction of prospect and customer engagement rates by...
Are You Making These Customer Acquisition Mistakes?
The journey to the land of top-notch customer acquisition processes is riddled with twists and turns. And while customer acquisition is challenging, converting new...
Sales Strategies & Playbooks of Top Entrepreneurs
Have you ever heard the saying, “A goal without a plan is just a wish?” This couldn’t be more true in the business world....
Two Magic Words to Increase Donor Retention Rate
Thank you. A simple phrase that’s habitual and nearly overlooked at times. When it comes to your fundraising strategy, expressing genuine appreciation is a...
Top 2019 Fundraising Campaign Ideas for Non-Profit Organizations
Charitable giving is on the rise. Last year, giving to charities hit a total of $427.71 billion. Creative fundraising campaign ideas are to thank...
Fundraising Strategy 101: Telling Your Non-Profit Story
Telling your non-profit story is an essential piece of your fundraising strategy. Your non-profit’s story story must be clear and compelling. It should translate...
12 Foolproof Fundraising Tactics to Build Donor Relationships
Non-profit organizations are tasked with creating an emotional connection with people that will garner their support and ultimately lead to donations. But with so...