Analytic Platforms to Get the Sales Metrics You Need


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Do you have an accurate view of how sales representatives spend their time? Or an accurate depiction of prospect and customer engagement rates by platform or channel? Are you aware of how your key performance metrics fluctuate over time? How are you currently making vital business decisions? If you can’t answer any or even some of those questions, this article was written for you. At the end of the day, you can’t report on what you don’t measure. And worse, you can’t make the most accurate business decisions without proper data.

Sales metrics are how businesses and employees track sales performance. Most sales metrics are measurable and can be calculated over days, weeks, months, quarters, or years. They are an extremely important indicator of overall company performance as businesses use sales metrics to analyze whether the goals they set aligned with their business outcomes. For example, if a business notices their revenue is dropping every quarter, they’d want to identify what tactics they can change to remedy the decline in sales.

Sales analytics platforms help businesses make more informed decisions throughout the sales process. Here are 16 platforms that enable companies to get the sales metrics they need to make better business decisions.


Clari is a Revenue Operations Platform that enables go-to-market teams to convert more leads into prospects, drive revenue, and produce accurate forecast reporting. Clari’s customers can use AI to gain better visibility into engagement campaigns and churn indicators. They’ll also be able to detect new risks and opportunities in the market.


Sisense is a cloud-native data and analytics platform that helps organizations that are challenged with large data sets and dispersed data systems. Developers, data engineers, and business analysts use Sisense to bridge the gap between platforms and simplify complicated data sets.

TIBCO Spotfire

TIBCO Spotfire is a self-service data and analytics platform that enables users to combine data and visualize it in one dashboard. Users from a variety of industries use Spotfire to generate business insights and make informed decisions, faster.

Alteryx Analytics

Alteryx Analytics is a self-service data analytics platform businesses deploy to gain deeper insights and create a repeatable workflow to share amongst teams.

Tableau Desktop

Tableau is a business intelligence software that enables businesses to understand their data by uniting hundreds of data sources. The software gives companies the power to see trends, or clusters of data and uncover new opportunities in the market.


GoodData is a platform that helps organizations make more data-driven decisions. Over 80,000 businesses trust GoodData to increase efficiency, gather real-time insights, and import BI analytics in the cloud.

Birst Bi

Birst is a Software-as-a-Service (SaaS) integrated business intelligence platform. It blends all necessary data inputs to create, redistribute, and manage enterprise reporting, dashboard, and data solutions.


MicroStrategy is a mobility platform that “empowers organizations to deliver trusted insights and make every moment a business breakthrough.” Its enterprise data and analytics platform unifies data in one location, making it available to the entire team with a click of a button.

ClearStory Data

Clearstory Data is “transforming Enterprise-scale Business Analytics via machine-learning and Artificial Intelligence.” They give their users the power to centralize disparate data to accelerate insights and make the most business impact.

Oracle Business Intelligence

Oracle’s mission is to empower every business, despite industry or size, to have access to its data and make better business decisions. The Oracle Business Intelligence platform enables users to create, manage, and disseminate interactive reports and dashboards.

Salesforce Einstein Analytics

Salesforce Einstein Analytics is a cloud analytics platform where users can build custom dashboards that report on descriptive, diagnostic, predictive, and prescriptive analytics. Users can collaborate and analyze data directly in Salesforce’s CRM. As Salesforce is committed to continuously updating the customer experience, Einstein Analytics undergoes three upgrades a year.

Qlik Sense Enterprise

The Qlik Sense Enterprise platform is an end-to-end data management and analytics platform built to revolutionize every function within an organization. By employing the Qlik Sense Enterprise platform, users within a company have the power to be more data-driven and make better business decisions.

SAS Office Analytics

SAS Office Analytics is a self-service Business Intelligence platform that eliminates data analysis in static spreadsheets and enables users to tell better business stories.


Vecta is a sales analytics and CRM platform that aids manufacturers, distributors, and wholesalers to boost their sales by up to 60%. The platform uses customers’ existing data to discover new opportunities and send notifications to users’ sales teams.


Ignite Right90 is a SaaS sales prediction tool that forecasts, tracks, and analyzes business activities over time to increase accuracy. Additionally, it eliminates spreadsheets, enabling teams to track and monitor data in real-time.

IBM Sales Performance Management

The IBM Sales Performance Management platform boosts sales operations and performance. It enhances the management of incentive compensation plans, sales territories, and administrative data.

Make Better Business Decisions

Analytics and Business Intelligence platforms enhance internal processes, detect new sales opportunities and markets, prioritize prospects, provide visual depictions of data in real-time, and enable teams to conduct sales forecasting reports. The key is finding the right data and analytics tool to fit the needs of your business.

What platforms do you use to report your sales metrics? Tell us in the comments below.

RJ Renna
I have worked with all levels of government to be the voice for our small business in Lindenhurst. As a Co-Founder of the Christina Renna Foundation Inc., I have successfully advocated for the passing of two laws to fight Children's Cancer. My unique experiences provide me with a diverse skill set that is willing to take on challenging tasks. Through this experience, I am focusing my efforts on developing highly customized strategies for a range of clients in the customer acquisition and donor acquisition sectors.


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