Paul Weald

Why marketers should exploit micro-influencers in digital messaging support across their pre-sales customer journeys?

Paul Weald -
Synopsis: The problem that every marketer faces is that their world has been turned upside down through COVID – which current solutions alone cannot fix now that we live in a more disconnected remote world. Digital conversations are fast becoming the new currency of...

What role will messaging play in your contact centre of the future?

Paul Weald -
Synopsis With all the hype around the development of AI driven chatbots – you would be forgiven for thinking that messaging is now common place in every organisation’s contact centre strategy? Whilst Customer Service use cases are emerging from the early adopter pioneers using Messenger...

A practical guide to blending bots, the crowd and live agents in your contact...

Paul Weald -
Synopsis There is much hype around the notion that robots will be taking over contact centre jobs within the next five years. But for those of us who have been in the industry since the 1990s then there is a more measured response. We expect...

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The Customer Experience Field Guide: A Practical Manual for Getting Things Done

While much has been written about the importance of customer experience, there has been little practical advice about how you actually set up an initiative from the ground up. “The Customer Experience Field Guide” is a step-by-step practical guide to set up or overhaul a CX initiative.

Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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