Matt Solar
Matt Solar
CMO and cofounder of nDash. Previously with TripAdvisor, Monster, and Applause (acquired by Vista Equity).
Why Marketing Teams Keep Adding Tools Instead of Fixing Workflows
Once the workflow is built around how projects actually move, teams stop leaning on tools to patch the same handoff problems over and over.
When Marketing Demand Moves Faster Than Team Structures Can Adapt
When marketing teams fall behind, it’s common to think that hiring more staff will solve the problem. The problem is triggered when work begins...
From Predictable Planning to Elastic Execution: Rethinking Team Structures for 2026
Customers expect responsiveness, personalization, and dynamic experiences. Most internal teams remain structured for predictability rather than volatility. The gap is already visible. Seventy percent of...
The Rise of Elastic Marketing in 2026: A Scalable, Cost-Efficient Approach for Modern Teams
2025 brought a lot of change to marketing. Most notably, AI use became more operational and measurable, and it also inherently raised expectations about...