Michael Becker
Michael Becker
Michael is an entrepreneur, creator economy expert, and author of CONTENT CAPITALIST. In his 10-year B2B SaaS career, he’s worked with global enterprises and new startups, helping lead to four acquisitions including Emarsys’ half-a-billion-dollar sale to SAP. In 2018, following a personal awakening, he created New Earth Knowledge™, which he grew to 60k followers before exiting in 2023. Michael holds a BA in Communications from Butler University and resides in Dubai, UAE. You can follow him on Instagram where he shares minimalist insights and illustrations, @officialmbecker.
5 Non-Negotiable Values for Your Company’s Culture
Over the course of my life and my career, I’ve been a part of a lot of teams. While all of these groups espoused...
The Future of Content: Evangelists & Decentralized Media Houses
Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We're also beginning to...
How to Create an Amazing Prospect & Customer Experience (7-Step Example)
Today, simply fulfilling on what you say you do isn’t enough. We’ve entered a new era of service where businesses that are serious about scaling...
Create 10x Offers by Scaling the Deliverable & Value Stacking (SaaS, Service, Coaches, Solopreneurs)
Most service-based businesses are using run-of-the-mill offers in their commercial strategy. The problem is that undifferentiated front-end purchase or subscription options leave you vulnerable...
3 High-Leverage Growth Hacking Strategies Smart Businesses are Using to Scale Quickly
Growth marketing is all about incorporating repeatable, scalable systems using sustainable strategies that will generate traction, conversions and demand orders of magnitude greater than...
Are Native Ads & Content Sponsorships Your Next Monetization Strategy?
One under-leveraged monetization strategy that can allow you to run a clean blog without intrusive ads (which badly disrupt the reader experience) and earn...
How to Use Personalized Prospecting to Grow Your Client-Based Business
Successful client-based businesses and coaches are willing to work for free before receiving compensation — proving their overwhelming value up-front and therefore earning the...
Understanding Use Cases & the Ethical Implications of AI in Marketing [Q&A with Raj Balasundaram]
I sat down with SVP of Artificial Intelligence at Emarsys, Raj Balasundaram, to learn about all of the ways marketers are using AI today...
Top 5 Contact Center Trends for 2017
Recent trends indicate that customer service operations are in worse shape than they’ve been in several years. ...