Michael Becker
Michael Becker
Michael Becker is a go-to-market strategist working at the intersection of narrative and revenue inside venture-backed SaaS. Over the past decade, he has led enterprise positioning and content-led growth initiatives at companies including HackerRank and Emarsys, and supported teams across nine unicorn-stage companies such as Canva, HubSpot, Tipalti, Webflow, Asana, Demandbase, and Exclaimer. He is 2x YC-affiliated, a three-time author including his primary manuscript Content Capitalist, and currently advises Polymail (YC S16). He is based in Silicon Valley.
AI Content Creation in 2025: What’s Working (Ads, Reels, Editing, Captions)
I spend most of my time inside content workflows - ads, short-form video, social posts, variations, edits, captions, rewrites, the whole unglamorous middle. Over the...
How Top Founders Are Turning Their Inbox Into a Revenue Engine [Infographic]
The funnel you’re probably ignoring In startup circles, we love to talk about funnels: sales funnels, hiring funnels, even fundraising funnels. We track leads in...
Inbox ROI: A New Way to Think About Email Performance
The old productivity cult of "Inbox Zero" was built for a different era. It was an era when your inbox was cluttered with internal CCs,...
5 Non-Negotiable Values for Your Company’s Culture
Over the course of my life and my career, I’ve been a part of a lot of teams. While all of these groups espoused...
The Future of Content: Evangelists & Decentralized Media Houses
Today, nearly everyone in your company needs to become an evangelist, publicizing and advocating for the company in the public domain. We're also beginning to...
How to Create an Amazing Prospect & Customer Experience (7-Step Example)
Today, simply fulfilling on what you say you do isn’t enough. We’ve entered a new era of service where businesses that are serious about scaling...
Create 10x Offers by Scaling the Deliverable & Value Stacking (SaaS, Service, Coaches, Solopreneurs)
Most service-based businesses are using run-of-the-mill offers in their commercial strategy. The problem is that undifferentiated front-end purchase or subscription options leave you vulnerable...
3 High-Leverage Growth Hacking Strategies Smart Businesses are Using to Scale Quickly
Growth marketing is all about incorporating repeatable, scalable systems using sustainable strategies that will generate traction, conversions and demand orders of magnitude greater than...
Are Native Ads & Content Sponsorships Your Next Monetization Strategy?
One under-leveraged monetization strategy that can allow you to run a clean blog without intrusive ads (which badly disrupt the reader experience) and earn...
How to Use Personalized Prospecting to Grow Your Client-Based Business
Successful client-based businesses and coaches are willing to work for free before receiving compensation — proving their overwhelming value up-front and therefore earning the...
Understanding Use Cases & the Ethical Implications of AI in Marketing [Q&A with Raj Balasundaram]
I sat down with SVP of Artificial Intelligence at Emarsys, Raj Balasundaram, to learn about all of the ways marketers are using AI today...
Top 5 Contact Center Trends for 2017
Recent trends indicate that customer service operations are in worse shape than they’ve been in several years. ...