Michael Becker
How to Create an Amazing Prospect & Customer Experience (7-Step Example)
Today, simply fulfilling on what you say you do isn’t enough. We’ve entered a new era of service where businesses that are serious about scaling and retaining their customers — especially businesses using continuity models (payment plans or monthly subscriptions) — have no choice but...
Create 10x Offers by Scaling the Deliverable & Value Stacking (SaaS, Service, Coaches, Solopreneurs)
Most service-based businesses are using run-of-the-mill offers in their commercial strategy. The problem is that undifferentiated front-end purchase or subscription options leave you vulnerable to copy cats who can duplicate what you do and steal market share at a cheaper price. Customers have no...
3 High-Leverage Growth Hacking Strategies Smart Businesses are Using to Scale Quickly
Growth marketing is all about incorporating repeatable, scalable systems using sustainable strategies that will generate traction, conversions and demand orders of magnitude greater than before, and, as a result, higher revenues. This is what fires me up each and every day. In this post, I'll…
Are Native Ads & Content Sponsorships Your Next Monetization Strategy?
One under-leveraged monetization strategy that can allow you to run a clean blog without intrusive ads (which badly disrupt the reader experience) and earn up to 10x more than the marginal ad revenue that the majority of blogs collect is called native advertising or...
How to Use Personalized Prospecting to Grow Your Client-Based Business
Successful client-based businesses and coaches are willing to work for free before receiving compensation — proving their overwhelming value up-front and therefore earning the trust of prospects. Value-based service flips the old way of thinking on its head. It says, “first provide value, first solve...
Understanding Use Cases & the Ethical Implications of AI in Marketing [Q&A with Raj...
I sat down with SVP of Artificial Intelligence at Emarsys, Raj Balasundaram, to learn about all of the ways marketers are using AI today and where AI is headed for the future. AI is sparking a current of change among marketing teams — helping...
Top 5 Contact Center Trends for 2017
Recent trends indicate that customer service operations are in worse shape than they’ve been in several years. Overall, contact centers are not satisfying the needs of customers. Main areas for improvement include: ...