Michael Becker

How to Use Personalized Prospecting to Grow Your Client-Based Business

Successful client-based businesses and coaches are willing to work for free before receiving compensation — proving their overwhelming value up-front and therefore earning the trust of prospects. Value-based service flips the old way of thinking on its head. It says, “first provide value, first solve...

Understanding Use Cases & the Ethical Implications of AI in Marketing [Q&A with Raj...

I sat down with SVP of Artificial Intelligence at Emarsys, Raj Balasundaram, to learn about all of the ways marketers are using AI today and where AI is headed for the future. AI is sparking a current of change among marketing teams — helping...

Top 5 Contact Center Trends for 2017

Recent trends indicate that customer service operations are in worse shape than they’ve been in several years. Overall, contact centers are not satisfying the needs of customers. Main areas for improvement include: ...

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