Migs Bassig
Migs Bassig
Migs is the Content Strategist for ReviewTrackers. He loves sharing his marketing knowledge to help businesses succeed, and has helped brands like Intel, Dell, Honda, and Acer communicate more effectively to audiences. His work has appeared on Forbes, the New York Times, CNN, and Ad Age, among others.
How Reviews-Focused NLP Facilitates Discovery of Customer Insights
When used effectively, new technological innovations can shape the way companies understand and manage the customer experience. Natural Language Processing (NLP) technology is one...
Your 2018 Customer Feedback Cheat Sheet
“We care deeply about our customers.” “We put our customers first.” Or: “We ❤️️ our customers.” You’ve probably seen more than a fair share...
Customer Service vs. Customer Experience: Do You Really Understand the Difference?
So many companies are talking about customer experience (CX). They’re putting it at the top of the corporate agenda. They’re creating new positions within their...
16 Keys to a Successful Customer Feedback Survey
An effective customer feedback survey is a great tool for collecting valuable information from your customers. By requesting feedback through surveying, you can: Find out…
In Finance, Customer Service Can Make (or Break) Your Company’s Reputation
Reputation is a powerful business currency in banking and financial services. But reputational crises continue to encumber firms. In a survey by Ernst & Young,...
5 Companies with Envy-Worthy Customer Experience
Have you ever wondered which companies today are able to deliver the most outstanding customer experiences? With customer experience (CX) emerging as one of today’s...
Improve Your Customer Experience in 2017 in 5 Simple Steps
Delivering the best possible customer experience has become a top priority for companies today, with many considering “CX” as their most important business benchmark. And...
6 Keys to a Successful Customer Experience Management Program
Great customer experience leads to increased loyalty, lower churn, more referrals and positive word of mouth, and higher-value customers. It’s no surprise that in...
Got a 1-Star Review? It’s Your Lucky Day.
Negative online reviews, low ratings, and critical customer feedback are bad for business. Right? Research studies back it up. According to Cone Communications, 4 out...