Justin Gray

COVID-19 has Exposed another Crisis – the Creativity Gap in Marketing

The novel coronavirus changed the world and, with it, B2B marketing as we knew it. The flurry of emails began around the first week in March as all of the anchor events, events that marketers have come to rely on as demand generation and...

3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and...

Use Marketing Conversations to Build a Memorable Brand

Twenty years ago, a brand concept might have included a color and particular font so customers could recognize a company's storefront. But today's brand isn't just external imagery and a few consistent words. The most powerful brands today are made of conversations taking place...

Three Ways to Bring Lead Nurturing into Your Social Media Plan

We are well passed the assumptive phase that that the majority of businesses choose to include a social media strategy as part of their overall marketing. According to an EConsultancy study, 64 percent of businesses now see social as a major part of their...

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