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J Robert Rossman

J Robert Rossman, Ph.D.
J. Robert Rossman, Ph.D. is a professor and dean emeritus at the College of Applied Science and Technology at Illinois State University. Throughout his career he has pursued the concept of experience as a scholar, author, and designer as well as managing the organizations that deliver them. He has spoken about his unique experience design techniques around the world. He is co-author of "Recreation Programming; Designing, staging, and managing the delivery of leisure experiences" (currently in its 8th edition) and "Designing Experiences" (2019).

In the Experience Economy, Participation Trumps Service Interactions

There are two strategies to ensure success in the experience economy. First, understand how it differs from the commodity, production, and service economies. Second,...

Experience Designers Engage Customer Participation

By J. Robert Rossman and Mathew D. Duerden, coauthors, Designing Experiences, (2019), New York, NY: Columbia University Press.  There is great interest in participating in...

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