Jeff Ogden
Jeff Ogden
Jeff Ogden (http://jeff-ogden.brandyourself.com) is President of the Tampa based Find New Customers demand generation agency. http://www.findnewcustomers.com .
3 Ways to Address the Content Marketing Challenge using the LSL Model
Our webinar is today – Engaging buyers with Personality. Click the link to sign up. And tune into HubspotTV on November 19th to see...
What the heck’s a “Lead” anyway?
What’s a Lead? With MarketingSherpa finding 8 out of 10 companies say the lack of quality sales leads is their #1 problem, companies are looking for...
The Importance of Word Selection
As the Fearless Competitor, I’m also the President of Find New Customers “Lead Generation Made Simple“, and an incident happened recently that personified the...
How, When and Where Buyers Want Content
Okay, I’m a data junkie. Touchy, feely stuff is nice, but give me hard facts. When I saw the great data here, I was...
What’s THE Biggest Problem Facing BtoB Sellers Today?
Check out the chart from MarketingSherpa below. The lack of high quality leads is THE biggest problem facing BtoB sellers. What’s more…it’s getting worse! While...
How to Grow Revenue: Marketing Key 6 (of 6)
Over the past few weeks, we’ve been sharing our secret formula for revenue growth: 6 Keys to Marketing Success These tips help companies crank up…
Why Lead Generation Belongs in Marketing
Inside the Mind of the B2B Buyer was one of our most popular posts ever. And the conclusion from that research is clear. Buyers are...
How to Create Great Content – from the world of sports
Reading the New York Times sports section this weekend, I was struck by how content marketing is reshaping the world of college athletics. Instead...
How to Crank Up Revenue: Marketing Key 5 (of 6)
Over the past few weeks, we’ve been sharing our secret formula for revenue growth: 6 Keys to Marketing Success These tips help companies crank up...
Why Weak Marketing Leads to Bad Fiscal Results
Weak Marketing leads to poor fiscal results – that is our conclusion. Here’s how we came to that conclusion: Since OneSource is a client of…
3 Ways to Improve Attendence at your (Business) Party
Not fun, right. But businesses deal with this problem every day. They create content like white papers, webinars, etc. and pray for ...
Buyer Personas are critical, Mr./Ms. CEO
(In a recent MarketingSherpa study, they found the biggest problem at B2B sellers was a lack of quality sales leads. Add in the lowest quota...
Who says B2B Marketing Has to Be Boring?
In a recently study by MarketingProfs and Junta42, it was found that the biggest challenged faced by marketers with their content was making it...
Another miraculous landing
First, Captain Sully lands his USAir plane in the Hudson River and all are saved. Now a plane lands at Kennedy Airport on 1/2...
New “demand generation cheat sheets” coming from Find New Customers
Did you miss the hilarious “60 Seconds Show” on Friday? Watch it and laugh! As many of you know, we created the classic demand generation...
My interview of the Director of Marketing at Kinaxis
Yesterday I had the pleasure of interviewing Kirsten Watson, Director of Marketing at Kinaxis. Thank you, Kirsten. Don’t know Kinaxis? They are one of the...
The exciting, challenging, scary world of B2B marketing
There’s never been a more exciting – or a scarier– time to be a B2B marketer. Our good friends at Velocity Partners in the UK...
Brian Kardon, CMO of Eloqua, interviewed by Fearless Competitor – Part 1
Eloqua is one of the most innovative marketing companies out there. In this fascinating interview, their Chief Marketing Officer, Brian Kardon, sits down with...
Marketing Key 4 (of 6) – Share
Every Tuesday we introduce you to one of the 6 Keys of B2B Marketing Success. In earlier weeks, we introduced to the first three keys:…
Shocking statistic from the B2B Marketing University
This week I had the pleasure of attending the B2B Marketing University in NYC, sponsored by Silverpop. It was a great event host by...