Did you miss the hilarious “60 Seconds Show” on Friday? Watch it and laugh!
As many of you know, we created the classic demand generation white paper How to Find New Customers over a year ago, thanks to our good friends at Marketo.
How to Find New Customers is a “how to” manual on lead generation for companies looking to improve the flow of quality sales leads.
It’s been amazingly popular for many months and it’s received rave reviews, (ie the Funnelholic called it a “must-read.” but at 40 pages, it’s long. With so many people crazy-busy today, undoubtedly many of whom would love to learn these ideas can’t find the time to read it.
This begs a question:
If How to Find New Customers is a steak dinner, and people no longer have time or funds to eat steak, why don’t we provide delicious appetizers?
In B2B demand generation, an appetizer is a one or two page summary.
Starting in October, Find New Customers is going to introduce a series of one page “cheat sheets” on B2B demand generation. For you, these will be quick scan documents to quickly share key concepts.
No need to spend hours reading a book like Lead Generation for the Complex Sale by Brian Carroll or eMarketing for the Complex Sale by Ardath Albee (both GREAT books, by the way) or a lengthy white paper.
