3 Ways to Improve Attendence at your (Business) Party


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Not fun, right. But businesses deal with this problem every day. They create content like white papers, webinars, etc. and pray for attendance.

Our goal here is to share 3 ideas from party planners.

Here’s an example:

Aprimo planned a series of 10 marketing initiatives based on customer research. Great idea right?

The problem Aprimo had is the same many businesses have. What if no one comes to our party?

Every party planner knows how to attract a crowd:

  • Add celebrities (If Oprah comes to your party….)
  • Add some pretty girls and other visual attractions
  • Spread the word more broadly

Fortunately, businesses can use these same ideas. Here are 3 ways businesses can improve attendance. (Attract visitors to their online content.)

  1. Invite Celebrities
    Well known outside experts make a big difference. Aprimo connected with top marketing experts and collected quotes about the imperatives to add to the landing pages. Interestingly, Aprimo did not do it themselves. Instead, they hired Find New Customers. (Sample below)Kinaxis used a local comedian for a series of funny videos. “In today’s fast-paced, ultra-competitive business climate, change is inevitable. An effective marketing leader understands that initiating and driving change, instead of reacting to it, better positions not only the marketing team, but the entire organization.”
    Kent Huffman, CMO, Bearcom Wireless

    If you want celebrities for your party, you’d contact people who know the celebrities.

  2. Add pretty girls
    In the world of B2B marketing, “pretty girls” is the creative and viral use of video. Make it fun, make it funny, or create 3 dimensional characters. Juan Eloqua is a good example.
  3. Advertise your party broadly
    Amplify your voice using social networks. Use Twitter, Facebook, and Linkedin. Get popular people talking about it online. Reach out to very influential people get them to talk about your “party” This is also where the business “party planners” at Find New Customers can help.

Republished with author's permission from original post.

Jeff Ogden
Jeff Ogden (http://jeff-ogden.brandyourself.com) is President of the Tampa based Find New Customers demand generation agency. http://www.findnewcustomers.com .


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