3 Ways to Address the Content Marketing Challenge using the LSL Model


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Our webinar is today – Engaging buyers with Personality. Click the link to sign up. And tune into HubspotTV on November 19th to see me live.

Joe Pulizzi presented some interesting data at the HubSpot conference in Boston, the New England Content Strategy Meetup, including the chart found here.

Here are some key data he presented:

  • 36% of marketers say their biggest marketing challenge is Creating Engaging Content
  • 31% of marketers say their biggest challenge in Creating Enough Content

How do we as marketers deal with these challenges?

To create compelling content, I recommend you go back to human nature. What do people enjoy? You want to create content using what I call it The LSL model.

  1. They love to laugh (L)
  2. They love to hear a good story (S)
  3. They love to learn something new and interesting (L)

If you want to create content the engages your audience of target buyers, I recommend you use the LSL model. When you create content, be it a white paper, e-book, webinar, podcast, seminar, etc., as yourself which of the LSL categories your content addresses. Does it entertain, tell a story or educate?

Use the LSL model and watch your business grow!

What do you think? Do you have other suggestions – we’d love to hear them. And we love to read your comments and invite you to share this on social networks.

Republished with author's permission from original post.

Jeff Ogden
Jeff Ogden (http://jeff-ogden.brandyourself.com) is President of the Tampa based Find New Customers demand generation agency. http://www.findnewcustomers.com .


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