Marketing Key 4 (of 6) – Share


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Every Tuesday we introduce you to one of the 6 Keys of B2B Marketing Success.

In earlier weeks, we introduced to the first three keys:

  1. Simplify
  2. Entertain
  3. Educate

Now we wish to introduce you to Key 4 – Share.

In order to be successful in B2B marketing today, you need to publish great content that engages your audience, but you also need to share it freely. Post links to your content from Twitter, Facebook, Linkedin, delicious, Digg, Reddit, StumbleUpon, etc.

You want your prospective customers to easily find your content. They find your great content, consume it like these kids are doing, and they begin to trust your firm and quality sales leads will begin to flow.

Share great content content freely and your business will grow. Sharing is a key principle of B2B demand generation. And stay tuned to Fearless Competitor because on Thursday, we’ll define “great content” for you.

What do you think? We love blog comments and people who share our content via the links below.

Add to: Facebook | Digg | | Stumbleupon | Reddit | Blinklist | Twitter | Technorati | Yahoo Buzz | Newsvine

Jeff Ogden, the Fearless Competitor, is President of Find New CustomersLead Generation Made Simple.” He’s also the author of three highly acclaimed white papers on lead generation, email marketing and sales:

  1. How to Find New Customers
  2. Definitive Guide to Making Quota
  3. Moving From Transactional to Conversational Email Marketing

as well the e-book, Prospect Driven Marketing (and holds a degree in Marketing from the University of Notre Dame.)

Find New Customers helps business develop and implement demand generation programs to drive more sales leads by improving the way they find and acquire new customers using best practices in lead generation.

Republished with author's permission from original post.

Jeff Ogden
Jeff Ogden ( is President of the Tampa based Find New Customers demand generation agency. .


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