These tips help companies crank up revenue by growing sales leads.
On Twitter, one CEO called these 6 Marketing Keys “Simple and Brilliant”
To review, here are the previous 4:
- Simplify
Why? The average viewer of a website only reads 28% (MarketingSherpa) of the words on your website anyway. If they aren’t going to read almost 3/4 of your words, take them out.
A great example of simple website is the enterprise software company Kinaxis, with the links at the top Sell, Learn, Solve, Connect. How simple is that? Four words offer simple options. - Entertain
36% of marketers (MarketingSherpa and Junta42) say their content is not compelling. In another blog article we addressed that problem with our tips on creating sticky content. And remember, humans want to laugh or cry, hear a great story or learn something new. So give them what they want. - Educate
One of the basic human needs is to learn something unexpected. Teach them something useful they don’t already know. A thought leadership oriented blog with experts is a good approach.
At Kinaxis, they call their blog the 21st Century Supply Chain. Hardly a product pitch, is it? - Serve
Buyers are in control anyway. Earn their trust by serving them. Give to get. For more, read Inside the Mind of the B2B Buyer.
And now we introduce Marketing Key #5
Social networks like Twitter, Facebook, Linkedin, etc. make listening easy. Go there and engage your prospective customers in conversation.
In my research, I found a terrible sign-up form at Saba Software. It had about 18 mandatory fields.
I posted on Twitter “Sorry @sabasoftware, but this form is an abortion. (with a link to it.)” Within hours, several other people weighed in, supporting my comment and killing Saba on the form.
Then something interesting happened, Saba Software sent me a personal response. (below)
milindpansare Sep 24, 7:43pm via TweetDeck @fearlesscomp @esegar, @shishev, our web team knows it’s an issue and you’ll see something short and elegant soon. thx!
Wow, social networks made a large software company respond quickly to a stranger! That is the power of social networks! Listen to users.
