6 Keys to Marketing Success
These tips help companies crank up revenue by growing sales leads.
Today we will share the sixth and final key to demand generation. But first, let’s recap our progress so far.
On Twitter, one CEO called these 6 Marketing Keys “Simple and Brilliant“
To review, here are the previous 5:
- Simplify
Why? The average viewer of a website only reads 28% (MarketingSherpa) of the words on your website anyway. If they aren’t going to read almost 3/4 of your words, take them out.A great example of simple website is the enterprise software company Kinaxis, with the links at the top Sell, Learn, Solve, Connect. How simple is that? Four words offer simple options.
- Entertain
36% of marketers (MarketingSherpa and Junta42) say their content is not compelling. In another blog article we addressed that problem with our tips on creating sticky content. And remember, humans want to laugh or cry, hear a great story or learn something new. So give them what they want. - Educate
One of the basic human needs is to learn something unexpected. Teach them something useful they don’t already know. A thought leadership oriented blog with experts is a good approach.
At Kinaxis, they call their blog the 21st Century Supply Chain. Hardly a product pitch, is it? - Serve
Buyers are in control anyway. Earn their trust by serving them. Give to get. For more, read Inside the Mind of the B2B Buyer. - Listen
People are talking. On Twitter, Linkedin, Facebook, etc. They are talking about your company. They are talking about your competitors. Shut up and listen.
And now we introduce Marketing Key #6, Our final part of this series.
Share
The point of this key is to share remarkable content freely with prospective buyers and partners. Let go. No more convoluted complex sign-up forms like I found at Saba Software. Hope about just name and email address? Collect the rest in future sessions using progressive profiling.
Find New Customers has been sharing content for 18 months. Has it worked? Let’s look at some of our numbers
- 3,200 Twitter followers
- Over 800 Linked in followers
- 37 Linkedin Recommendations
What do you think? Should content be freely shared?
