Jeb Dasteel
Building a Holistic Customer Strategy to Invest in Your Customers (Part Three)
Three-Part Series by Jeb Dasteel This is the third article in a three-part series exploring what companies need to do to develop a comprehensive customer strategy and how to deal with the common challenges that can inhibit success. Overcoming the Leadership Gap To successfully define…
Building a Holistic Customer Strategy to Invest in Your Customers (Part Two)
Three-Part Series by Jeb Dasteel This is the second article in a three-part series exploring what companies need to do to develop a comprehensive customer strategy and how to deal with the common challenges that can inhibit success. Creating a New Approach for Collaboration In…
Building a Holistic Customer Strategy to Invest in Your Customers (Part One)
Three-Part Series by Jeb Dasteel This is the first article in a three-part series exploring what elements companies need to develop a comprehensive customer strategy, as well as the common organizational gaps or challenges that can get in the way. Investing in Your Customers: Part…
Delivering Business Outcomes: How to Help Your Customers Realize Value (Part Four)
A Four-Part Series by Jeb Dasteel and Amir Hartman In this last article of our four-part series on value realization and the subscription economy, we discuss how to build evidence-based advocacy with your customers. Part Four: The Objectives: Customer Success and Brand Advocacy The goal…
Delivering Business Outcomes: How to Help Your Customers Realize Value (Part Three)
A Four-Part Series by Jeb Dasteel and Amir Hartman In this third piece of our series on value realization and the subscription economy, we discuss achieving value for your customers. This capability is by far the most important—and most difficult—to master. Part 3: Value Achievement—How…
Delivering Business Outcomes: How to Help Your Customers Realize Value (Part Two)
A Four-Part Series by Jeb Dasteel and Amir Hartman This is the second article in a four-part series on value realization and the subscription economy, where nearly any product can be delivered as-a-service. In this post, we explore the crucial capabilities you need to ensure...
Delivering Business Outcomes: How to Help Your Customers Realize Value (Part One)
A Four-Part Series by Jeb Dasteel and Amir Hartman This is the first article in a four-part series on value realization and the subscription economy, where nearly any product can be delivered as-a-service. In this setting, helping customers realize and measure the value they have...
3 Areas Where CCOs and CIOs Can Partner To Build Competitive Advantage
We continue to see the role of the Chief Customer Officer (CCO) evolve. While in the past, we saw the CCO role primarily defined as improving customer experience and championing a customer centric approach, CCOs today play a critical role in shaping customer strategy,...