Jason Hemingway
Jason Hemingway
I joined Phrase as VP of Global Marketing in August 2022 and became CMO in December. A marketing veteran with 20+ years of experience in B2B marketing, CIM qualified and Fellow of the Chartered Institute of Marketing, I started my marketing career at Dow Jones Newswires in the bruising field of trading room systems and real-time news. After 7 years at Dow Jones I moved to IntraLinks (enterprise solutions for secure cloud collaboration) and ran the European marketing department until shortly after the company’s IPO in 2010. I joined Thunderhead in 2011 to run the EMEA regional marketing team.
Failure to Localize Is Undermining Your Massive Personalization Investment
Read any marketing publication or forum, and you’ll see dozens of articles on personalization, the practice of customizing interactions with each customer to foster...