Helen Armour

How Minimalist Web Design Can Improve the Customer Experience

Source:pxhere.com “Less is more” – you’ve probably heard this phrase a number of times. Like most of us, you might be thinking of it as a sort of a “minimalist mantra”. This mantra has certainly imprinted itself into modern design, as minimalism remains one of…

5 Digital Marketing Myths Debunked

Source:pixabay.com There are a number of ideas surrounding digital marketing that are distortive of its essence and purely misguided. And this comes as no surprise. Ever since businesses started promoting themselves online, stories of what works, what doesn’t, and what you should be doing were...

Developing CX Strategy by Marginal Gains

I’m a cyclist. Yes, one of those Lycra-clad, Sunday morning riders that invade the countryside in pursuit of speed, coffee and cake. There’s a growing culture around the sport and riding as a group requires leadership, team work, trust and communication, leading to the...

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