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Helen Armour

Helen Armour
Head of Marketing at Really Simple Systems, Helen is a Member of the Chartered Institute of Marketing and a Chartered Marketer. With a background in travel and leisure, she has successfully transferred her skills to the world of tech, and writes passionately about customer-centric strategies, cloud-computing, digital marketing, data security and solutions for small business.

How Minimalist Web Design Can Improve the Customer Experience

Source:pxhere.com “Less is more” – you’ve probably heard this phrase a number of times. Like most of us, you might be thinking of it as...

5 Digital Marketing Myths Debunked

Source:pixabay.com There are a number of ideas surrounding digital marketing that are distortive of its essence and purely misguided. And this comes as no surprise....

Developing CX Strategy by Marginal Gains

I’m a cyclist. Yes, one of those Lycra-clad, Sunday morning riders that invade the countryside in pursuit of speed, coffee and cake. There’s a...

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