Gavin James
Gavin James is passionate about helping companies build winning relationships by creating customer-focused solutions. As Beyond the Arc's Director of Creative Services, Communications Lead, and a CX consultant, she brings 25+ years of expertise in customer experience strategy, writing and design. Gavin specializes in writing clear, compelling communications, and visual design for ease of use and emotional appeal. She also rocks at helping companies build a customer-centric culture to deliver on their brand promise.
Retention and loyalty aren’t just customer experience challenges – they’re key concerns about employees as well. Like with customers, it’s more expensive to attract...
Your writing team slaves over your customer communications. It’s too bad nobody’s reading them. Sounds harsh, but it may be more true than you...
Are you trying to inspire a customer-centric shift with internal teams, and find yourself tapping the mike saying, “Is this thing on?” It’s not enough...
When customers have a bad experience, they’re often more connected to how they FEEL about it, than the issue itself. And in the age...
Content marketing is more than a buzz phrase. It’s a powerful way for businesses to connect with key audiences by discussing topics that have...
To deliver the exceptional customer experiences that foster brand loyalty and increase profitability, businesses need to embrace a customer-centric culture across the enterprise. Research...
Social media can make or break your customer relationships. It’s not just a marketing channel; it’s a critical touchpoint on the customer journey. Those...
As a CX consultant, I spend my workdays helping companies understand, improve, and even reinvent their customer experiences. As a result, I’ve become a...
There’s a strange paradox that occurs in the business world: at some point, people forget what it’s like to BE a customer. We’ve all done...
Everyone’s talking about customer experience, yet a surprising number of companies are a long way from operating like a well-oiled customer-centric machine. Even if...
Delivering exceptional customer experience isn’t about having the best products or services. It’s about making sure your customers have the experience they like to...