Greg Brown
Greg Brown
Greg Brown is vice president of Melissa, provider of global data quality and address management solutions that span the entire data quality lifecycle and integrate into CRM, ecommerce, master data management and Big Data platforms. Contact Greg at greg.brown@melissa.com.
Pandemic Shopping Habits are Here to Stay: Take Advantage with Clean Customer Data
Meet customers’ high expectations with mobile shopping and smooth checkout Consumers today shop differently than their pre-Covid selves. Are retailers paying attention? Preferring the social...
Home or Office: It’s All a Blur for Marketers, Courtesy of Coronavirus
Kitchen table or desk, where do you send your direct marketing campaigns? Thanks to COVID-19, work is where you live for many professionals. When the...
Data Quality in the Customer Journey: Create an Amazing Experience by Eliminating the Knowledge Gap
Customers define success for a brand. They are the only judge of successful marketing, and the number one reason they leave a brand is...