Greg Brown

Home or Office: It’s All a Blur for Marketers, Courtesy of Coronavirus

Kitchen table or desk, where do you send your direct marketing campaigns? Thanks to COVID-19, work is where you live for many professionals. When the kitchen table may be the office, direct marketers face a new hurdle when trying to reach their primary targets. As...

Data Quality in the Customer Journey: Create an Amazing Experience by Eliminating the Knowledge...

Customers define success for a brand. They are the only judge of successful marketing, and the number one reason they leave a brand is because they feel the company does not care about them. In reality, marketers of course care but often just don’t understand...

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