Simon Fraser
Simon Fraser
Simon has designed groundbreaking customer experience strategies at InMoment for over a decade, with an especial focus on the changing Retail environment. Although based in Europe, he takes a global approach to best practices and innovation.
Prior to joining the company, Simon consulted on a portfolio of major global FMCG and Retail brands at Nielsen and GFK/NOP.Simon’s decades of experience in helping businesses make better sense of their customers' needs and expectations, in order to drive experience improvement and business outcomes, make him a key strategist at InMoment.
How Customers are Coping in Difficult Times, and How Your Brand Should Respond
If you’re familiar with the Chinese lunar calendar, you likely know that we’re currently in the Year of the Tiger. However, most customers probably...