Erica Bell

A Better e-Commerce Experience: Pumping up Your Customer’s Pulse

Customer PulseBusinesses are all about the numbers. From in-store to online, the customer experience is becoming more of a focus for small businesses and marketers as they begin to see the impact it has on their customers' decision process and their business's bottom line....

Growing an Email Database: Stats and Steps for SMBs

Email marketing isn't going anywhere; it's not fading away or dying out and it most certainly hasn't been killed by social media or instant messaging. A Constant Contact study, which surveyed over 700 small businesses and nonprofit organizations, found that almost 60% of respondents...

CX Strategies More Successful With

Marketers and businesses are able to reach their audience from nearly anywhere in the world, including that customer's own pocket. Customers are consuming information at a faster pace than ever before and with the influx of marketing media in streams from various businesses, it...

2013 Customer Service Strategy for Your Call Center

Call centers are used for outbound and inbound sales calls as well as customer service. While many businesses place more emphasis on sales numbers than customer satisfaction, perhaps they are placing too much stock on one aspect of the business. A poor customer service...

Why Should I Listen In on Social Media?

Social listening provides valuable information about your business, your customers and related industries, as well as insights for competitor analysis. While this process of rooting out the posts, tweets, and status updates that matter to your brand among the millions that are created every...

Customer Feedback Leads to a More Successful Business

Creating a relationship with a customer can be a challenge. Finding ways to foster engagement and generate an open community with active participation on both the company and consumer sides is a part of that. Gaining feedback and insight into your business is something...

4 Ways to Improve Your Call Center

No matter the size or whether you're using call center software or not, every business has a place where customer questions are directed. While your social media accounts are becoming integral for customer service queries, consumers still want to speak with someone from your...

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