Erica Bell
Erica Bell
Erica is a copywriter who covers topics including social media, customer experiences and comparing small business credit cards. She is a web content writer for lead generation company Business.com. lead generation company Business.com
A Better e-Commerce Experience: Pumping up Your Customer’s Pulse
Customer PulseBusinesses are all about the numbers. From in-store to online, the customer experience is becoming more of a focus for small businesses and...
Growing an Email Database: Stats and Steps for SMBs
Email marketing isn't going anywhere; it's not fading away or dying out and it most certainly hasn't been killed by social media or instant...
CX Strategies More Successful With
Marketers and businesses are able to reach their audience from nearly anywhere in the world, including that customer's own pocket. Customers are consuming information...
2013 Customer Service Strategy for Your Call Center
Call centers are used for outbound and inbound sales calls as well as customer service. While many businesses place more emphasis on sales numbers...
Why Should I Listen In on Social Media?
Social listening provides valuable information about your business, your customers and related industries, as well as insights for competitor analysis. While this process of...
Customer Feedback Leads to a More Successful Business
Creating a relationship with a customer can be a challenge. Finding ways to foster engagement and generate an open community with active participation on...
4 Ways to Improve Your Call Center
No matter the size or whether you're using call center software or not, every business has a place where customer questions are directed. While...