Egor Kaleynik
Egor Kaleynik
IT-oriented marketing strategist and content marketing geek with over 13 years of experience in B2b, IT, SaaS, business, and other fields. Has an engineering degree and deeply understanding of technical topics and concepts. Hackernoon Contributor of the Year 2021 in Marketing
Former editor of several top tech online media in CIS.
Why home decor products get returned and how to fix it
Introduction “I triple-checked! The website said ‘cool-toned emerald,’ but in my living room, it looks like someone spilled mustard all over my walls.” That’s how...
Creating customer-centric solutions from scratch in the absence of subject matter experts
Being able to pull off genuinely valuable insights from scratch is a golden ticket. Whether you're rolling out a new product, tweaking an old...
How to Befriend Your Clients: Three Workflows for Lasting Relationships
In software development, where technology shifts fast and project demands vary, one thing often stands out as crucial: the strength of the client relationship....