Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.
Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns...
What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do…
We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never...
There’s a lot of talk about where the future of PR lies. Much like its brethren marketing and, to a degree, advertising, PR is...
When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have...
There’s a large movement at the minute for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro...
One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable...
You and I have opinions. We have favourite colours, favourite books, favourite actors. We love the National Geographic Channel but don’t really understand the point...
If you were to look at the definition of an ecosystem, you may find something along the lines of this: An ecosystem is a community...
There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good...
There are two things that mostly define a brand – their reputation and their actions. Each are intrinsically tied to one another – your...
A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the...
One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to...
As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics,...
If you Google the question, “Where do I start on social media?” you’ll be greeted with approximately 1.4 billion results. 1.4 billion. While many of these...
As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information...
Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend, with 65 percent of these increasing their spending by up to...
When people think of “growing an engaged audience”, it’s usually in reference to blog readers; or an email list; or visitors to a sales...
For many businesses and organizations, the advice surrounding social media is often loud and clear – “you need to engage or die”. The thinking...
When it comes to social media, 2013 was a pretty watershed year for brands and platforms alike. Oreo won widespread praise for the way it...