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Danny Brown

Danny Brown
Danny Brown is partner at Bonsai Interactive Marketing, a full service agency offering integrated, social media and mobile marketing solutions. He is also founder of the 12for12k Challenge, a social media-led charity initiative connecting globally and helping locally.

Six Easy Metrics to Measure an Influence Marketing Campaign

Measurement is one of social media’s key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns...

The Dilution of Choice

What attracts you more – an image in a magazine or a 400-word text advertisement? Do you prefer short blog posts or longer ones? Do…

Creating and Curating an Experience Your Audience Will Remember

We like to be entertained. We enjoy storytellers that can transplant us into fantastical realms and take our imaginations on rides that we’d never...

Disruptors and the End of Digital: The Future of PR

There’s a lot of talk about where the future of PR lies. Much like its brethren marketing and, to a degree, advertising, PR is...

Is Your Marketing the PITS?

When I took my marketing degree back in 2001, part of the course was learning about the Four P’s of Marketing – Product, Price, Place and Promotion. These terms have...

Why the Human Story Will Always Beat Brand Storytelling

There’s a large movement at the minute for brands to “tell their story”, to enable them to be more approachable to customers. Communications pro...

The Question of Context in Meaningless Data

One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable...

We Don’t Need to Be More Human – We Just Need to Be People

You and I have opinions.  We have favourite colours, favourite books, favourite actors. We love the National Geographic Channel but don’t really understand the point...

Your Community is an Ecosystem – Embrace It

If you were to look at the definition of an ecosystem, you may find something along the lines of this: An ecosystem is a community...

Six Simple Ways to Measure Owned, Earned and Paid Social Media ROI

There’s a popular misconception that it’s difficult to use targeted metrics to measure your social media ROI. Not true. Nor is social media only good...

Why Your Brand Looks Foolish When You Don’t Walk the Talk

There are two things that mostly define a brand – their reputation and their actions. Each are intrinsically tied to one another – your...

Stop Scoring Influence, Start Creating Influence Paths

A few months ago, I sat down with Steven Sefton, Digital and Social Media Director for Zap Designs, to discuss a variety of topics including the...

THIS Is How You Do Brand Storytelling

One of the current buzz terms being bandied about by businesses today is that of “brand storytelling” – how brands can use storytelling to...

An Open Discussion On Social Media Monitoring and Ethical Data Mining

As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics,...

The Three Metrics Your Business Needs to Answer on Social Media

If you Google the question, “Where do I start on social media?” you’ll be greeted with approximately 1.4 billion results. 1.4 billion. While many of these...

The Sunday Share: Teens and Technology (Understanding the Digital Landscape)

As a business resource, Slideshare stands pretty much head and shoulders above most other content platforms. From presentations to educational content and more, you can find information...

5 Ways Business Owners Can Optimize Their Ads for Mobile

Seventy-two percent of small-business owners planned to increase or maintain their mobile ad spend, with 65 percent of these increasing their spending by up to...

Understanding Your Blog Audience and What You Want From Them

When people think of “growing an engaged audience”, it’s usually in reference to blog readers; or an email list; or visitors to a sales...

Social Media Intelligence Isn’t Exclusive to Interaction and Participation

For many businesses and organizations, the advice surrounding social media is often loud and clear – “you need to engage or die”. The thinking...

Can We Say Goodbye to These Social Media Buzzwords in 2014?

When it comes to social media, 2013 was a pretty watershed year for brands and platforms alike. Oreo won widespread praise for the way it...

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