Colin Shaw
Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.
To Build an Emotion-Packed High-Performance Brand, You Have to Go All the Way
Picture a Starbucks store. What comes into your mind? What feelings do you have about Starbucks? Now picture the Virgin logo. What are your...
Engage Your Customers Emotionally to Create Advocates
I placed my items on the belt at the supermarket. The clerk scanned and bagged them. The amount was displayed on the screen. I...
You Can Make a Business Case for Customer Experience
Working with business leaders who liked what they heard about the customer experience but still failed to embrace it, thought leader Colin Shaw recognized...
Aim for “Natural” Customer-Centricity–So Ingrained You Don’t Have to Think About It
In our research, I have found that the great customer-centric organizations are either comparatively new organizations that have started with a blank sheet of...
Where Does Your Customer Experience Begin and End?
Where does your customer experience begin and end? What is the emotional state of your customers as they begin an experience with you? It...
First, Define What a Valuable Experience Is for Your Customers
About nine years ago, when I was senior vice president of Customer Experience at one of the largest global telecommunications companies in the world,...
Don’t Ignore Your Customers’ Emotions
Do you think customer emotional reaction to your service plays an important role in whether the customer will buy from you or use you...
“Inside Out” Corporate Behavior: Airlines Take Passengers for a Ride Before the Flight
"Did you have a good flight?" This is the usual question that everyone is asked when they come back from a long-distance vacation. For...