Chris Petersen
Chris Petersen, Ph.D.
Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace.
5 Things that retailers must do to make IoT not about “things”
Retail is doing a horrible job with IoT because it's not about things at all Image Credit: Naypong Who in the world came up with…
5 dirty little secrets for Amazon’s world domination strategy
Planes, trains and ships are just the tip of the icebergs in disruption By Chris H. Petersen Image Credit: Franky242 I've finally decided Amazon is…
Most missed CX opportunity and 5 ways to capitalize on it
Research shows that watching others has huge impact on conversion Image Credit: StockImages Companies are spending increasing amounts of time and resources studying how consumers…
3 Tips from a study of how a story can change everything
A story of how experience can change and even create a new reality Storytelling Traditional product centric marketing has historically been focused on consumer segmentation,...