Chris Petersen
Chris Petersen, Ph.D.
Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace.
The new retail era where logistics is both sexy and essential
From AI to predictive inventory, logistics ain’t what it used to be By Chris H. Petersen Image Credit: Pixabay I recently had an opportunity to…
Why and how retailers must create relevancy to survive
Winning retailers focus on convenience, consistency, customized value By Chris H. Petersen Toys R' Us is an example of a "category killer" that did not…
Why “the second sale” is more critical than new acquisitions
Acquiring a sale today does not ensure retention creating lifetime value By Chris H. Petersen Image Credit: Pixabay.com Retail has a legacy of focusing on…
Big boxes are building small stores – How small is too small?
As retail transforms, even the largest retailers are "right sizing" stores Image Credit: Pixabay.com In the heyday of mass merchants and hypermarkets, the philosophy was…
How “Less is More” when competing with Amazon
Curation strategies that limit choices improve CX and closing sales By Chris H. Petersen Image Credit: geralt; pixabay.com When is too much choice a bad…
What matters most in your healthcare customer experience?
Modern tech can save your life … Patients remember staff who cared By Chris H. Petersen Technology is becoming pervasive in all arenas of our…
The question for today’s retailers: What business are you in?
Theodore Levitt's classic advice is more relevant than ever before Image Credit: Pixabay.com By Chris H. Petersen It is always amazing how many of the…
Are Amazon online cost advantages eroding?
10 Signs indicate the pendulum will swing to a more level playing field in retail By Chris H. Petersen Image Credit: Pixabay.com A decade ago,…
Lessons in “Goodwill” and the power of people
People remember what they felt, not what you said or did By Chris H. Petersen Image Credit: Pinterest.com Customer experience continues to be a hot…
How small retailers can thrive in a world of retail giants
How do you compete with Amazon? The simple answer is you don't. Imagine the following retail scenario. You discover beautiful piece of furniture only to…
The secret sauce for increasing store conversion – ASK
What do successful store managers do differently from all the rest? By Chris H. Petersen Image Credit: Nenetus; Freedigitalphotos.net I have had the opportunity to…
Symbiotic partnerships for survival in an Amazonian world
New ways of collaborating to differentiate value and remain relevant Image Credit: Pixabay.com By Chris H. Petersen In the nature, there is a fascinating phenomenon…
5 Retail lessons learned from the upcoming lingerie wars
Everything and every aspect of retail is being disrupted and reinvented Image Credit: Pixabay.com When I started this blog 12 years ago, I could never…
Do customers want help from associates or technology?
Retail Dilemma – Defend yesterday's strengths or invest in innovation? By Chris H. Petersen Image Credit: Pixabay.com You see it in the repeated in the…
The horse you rode in on will not win the race for the future
Reducing customer effort is critical in earning customers relationships By Chris H. Petersen Image Credit: Pixabay.com How easy is it for customers do business with…
Winning the race to the home requires more than the last mile
The future of retail is not linear – the winners are building ecosystems Image Credit: Ring By Chris H. Petersen The "last mile" to your…
When one door closes, the other one is “Always Open”
Strategic collaboration is finding the right partners to reach customers Image Credit: pixabay.com If you ask friends about eBay, most remember it as the "old…
Lessons learned from two of the best brick & mortar retailers
How two of the best retailers thrive by doing more to help you buy By Chris H. Petersen I am as guilty as the rest…
#notmyretailapocalypse – Fact, Fiction or pending Reality?
History may not predict the future of retail and critical success factors Image Credit: Pixabay.com By Chris H. Petersen To paraphrase Mark Twain, the prediction…
Amazon Go – What should retailers Stop, Start and Continue?
Lessons in retail survival are increasingly clear – change is not an option By Chris H. Petersen Image Credit: Amazon.com If you did not hear…