Barry McPhillips
Barry McPhillips
Barry McPhillips, Head of Creative for Europe, Music Content at Mood Media, boasts a distinguished 28-year career in marketing, excelling in both top agencies and client-side environments. He has a demonstrably successful track record of driving marketing performance for global brands across a wide range of industries. His deep well of expertise encompasses B2C and B2B marketing strategies, including branding, retail marketing, customer experience design, advertising, direct marketing, events, shopper marketing, and CRM/customer acquisition & retention programs.
Background Music? Think Again: The ROI of Strategic Store Sound
Picture yourself walking into a store during the holiday season. The displays are perfect, the layout inviting, but something else subtly influences how you...