Angel Chen

How to Turn Your Data Into Gold With Machine Learning

We have never actually liked the term ‘Big Data’. The term implies that you should have large amounts of data to get anything valuable from it or that big is the only aspect of what’s distinctive about data. Several years ago, renowned behavioural economist...

AI is Getting More Emotional: Adding Psychology to Marketing Automation

As any marketer worth his salt knows, AI and Machine Learning are no longer the future of marketing. They are the right here and the right now. But are they actually helping marketers? IT’S TIME TO BECOME RELEVANT No one likes the feeling of being...

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