Andrei Petrik

The Customer Advocacy Advocate: 4 Steps Towards a Positive Customer Experience

Source: Unsplash When people ask me what customer advocacy is, I tell them it’s customer service with a capital C. In my world, customer advocacy is a customer-centric approach through the whole customer journey - from marketing to sales to customer service. It should be...

The Long & Lonely Road: How to Influence Pipeline Emotions

Credit: Unsplash If I’m angry, I’ll do something spiteful. If I’m happy, I’ll do something generous. If I’m unmotivated … well, I’ll do nothing. We are driven by emotions. They influence our attitude, lean on our judgements, and ultimately make our decisions. Emotions drive sales.…

Implementing a Customer Success Strategy In Post-Pandemic Business

When the Coronavirus hit in early 2020, the world went into lockdown. You know that. Reading this, you probably also know how SME businesses instantly feared the worst. The global economy ground to a halt, people couldn’t go to work to make money, and...

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