Allen Adamson
Allen Adamson
Metaforce
Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen's newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is CoFounder & Managing Partner of Metaforce
Why “Invisible” Is The New Unprofitable: Creating Shareable Experiences In Today’s Experience Economy
Two seismic shifts have dramatically changed the rules of brand building, and marketers who haven't adjusted their playbooks are quickly finding themselves in perilous...