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Alexandre François

Alexandre François
Alexandre Francois is Head of Content at WhoisXML API and interested in aspects related to cybersecurity, brand protection, and online reputation.

Using IP Geolocation Data for Better CX: 4 Best Practices

The world has become an enormous marketplace thanks to the Internet. Countless people and organizations offer the same products and services—how do you stand...

10 Steps to Get Started with Email Marketing without Undermining CX

Email marketing is one of the most cost-effective ways to promote your brand, connect with customers, and generate leads. Despite its many benefits, many...

The Importance of Strategic Brand Management

Strategic brand management is a buzzword that is getting thrown around a lot these days. But what exactly is it and why should you...

How Can a Domain’s Reputation Impact One’s Digital Customer Experience?

Today’s consumers are more empowered than ever. The digital revolution allowed them to take better control of their choices, and this is a huge...

How Cybersecurity is an Opportunity to Improve CX

Security and customer experience appear to be the oddest of couples. But if you take a closer look from a business perspective, you will...

Online Brand Protection: How to Avoid Rogue Websites and Consumer Data Loss

A company can spend many years developing its image only to have it devastated in mere moments by online fraud. In this era where...

5 Cost-Effective Ways Small Businesses Can Deal with Email Fraud

Like it or not, small businesses don’t slip under scammers’ radar. They’re perceived as easy targets that lack the IT security budget of a...

Accidental Emailing: The Slightly Overlooked Cause of Data Breaches

In light of its prevalence, email is often fraudsters’ preferred channel for cybercrime: From hacking users to selling sensitive data on the dark web...

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