Alan Pennington
Alan Pennington
Currently Chairman of Acme Group the first company to combine customer experience design and award winning creative and advertising company and Non Executive Director of SuiteCX the leading CX software company, he was prior to its sale Managing Director and co-founder of Mulberry Consulting the Number One CE business globally and Executive Chair of 'Experience by Design' a South African based venture.
Vodafone continue to undermine their customer experience….read my emotional reaction in this “rant”!
Love the Vodafone strap-line "power to you" if only it was true - maybe it should read "Vodafone we will try to abuse the...
British Airways customer experience will be worse than Ryanair as early as next year….the end of an iconic British...
Following on from my earlier post of September 2016 highlighting how British Airways is sinking into the customer experience mire by taking the opportunity...
Customer Experience the ‘Elephant in the Boardroom”….and how to eat it!
The ‘elephant in the room’ is a highly-visual representation of something that exists but we try to ignore. Picture yourself in your office or...
What are the top three drivers of customer complaints and how do we fix them?
When do we as customers complain? When it matters, when we have been let down, when we did not get what we expected....
The ‘big data’ con in Customer Experience….
‘The big data con in customer experience: What is important is the right data, usable data at the right time. When it comes to...
British Airways take my “Expectation versus actual Customer Experience” test…..and score 2/10..
This article generated a lot of interest when I published it earlier this week on my blog thecustomerexperiencebook.com, it plays to the heart of...
Why not fit for purpose financial and business planning is holding back the development of customer experience
It is time to wake up to the fact that the way companies business and financial planning for the delivery of their customer experience...
Time to REALLY think differently about customer experience…..
Over the last 10 years I have seen many attempts by teams to engage with their companies customer experience and how they have failed,...