Aakrit Vaish

WhatsApp Marketing: Acquire Customers on Whatsapp

This is PART THREE of our series on WhatsApp Commerce. Read PART ONE and PART TWO. So your brand is now set up on WhatsApp Enterprise. Congratulations! You now have the power to reach out to potentially 2 billion people across the globe. You can...

CX Transformation with AI Chatbots is not a “One-Size-Fit All” Approach

Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right. But,...

Why do Customer Experience and Conversational AI go hand in hand?

Consumer behavior has witnessed a whirlwind of changes in the past decade. Technological developments have enabled all industries to embrace digital transformation at scale. According to IDC, by 2023, digital transformation investment is expected to approach $7 trillion as companies build on existing strategies...

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