“A higher purpose” CRM in 2010: The experts’ predictions


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Follow on article by Neil Davey looking forward, quoting my “CRM at the Speed of Light” buddy

I picked out the subtitle and highlighted it above – in the reaction to the financial catastrophe that has hit us, people are looking for higher purpose as a way to filter out actions taken out of pure self interest. I read in the NYTimes that the University of Toronto Business School has seriously been re-looking at their curriculum to add multi-culturalism Multicultural Critical Theory. At B-School?

This helps some, but I can’t help feeling its a little like slamming one small barn door after the horses have bolted from stables across the globe….

CRM in 2010: The experts’ predictions

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