7 Ingredients For A Successful eCommerce Venture


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Do you have an online store for your business yet? If not then you are definitely missing out on a huge opportunity for you to make it big with your business. And if you are just thinking about creating an online store for your business, then let us tell you how to make it successful.

ecommerce website development
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Just creating a website and offering to sell your product on it is not going to help you. There are some essential components you need to make sure that your online store succeeds. And here we are going to talk about 6 of those essential components you need to make your ecommerce store a success.

1. Clear And Intuitive Navigation Design

The first thing the user is going to be confronted with is the navigation and design of your store. And that’s why it is incredibly crucial for you to make sure that the design and structure of the store are absolutely clear and intuitive.

The customer is not going to spend hours trying to understand the structure of your online store. And that’s why you need a well-categorized product page the customer can easily find, along with proper labeling for smoother navigation. Having a crystal clear and smooth navigation is the first most essential component of building an online store.

2. Clear Branding With Logos And Colors

The matter of branding and logo is more important than you think. These two are essential elements that help to create an identity for your online store. With a clear branding, you will not only be creating your identity but also present yourself as a trustworthy company for your customers.

When looking for a web development company for your ecommerce platform development, make sure that they have a strong team of designers who can help you to build your brand identity through the design of logo and colors.

3. Easy Signup And Checkout

It is important for an online store to have a signup and checkout process. Most of the time people choose to shop online because they want to shop fast or don’t want to face too much hassle while shopping. And that’s why the signup and checkout process needs to be absolutely smooth and problem-free.

Rather than having long signup forms that require the user to put in all kinds of information, opt for a small signup form that only requires the most important information from the users. As an addition, you can also have a guest signup process, where the customers can buy things without having to go through the entire signup process. With signup comes checkout, and you have to ensure that the user has an easy time checking out when they are shopping. Have a clear procedure for checkout and don’t have any secret charges or conditions during the checkout process.

4. Secure Payments Option

When it comes to building an online store development, it is crucial to make sure all the online payment options are secure to use. It is obvious that you need to have multiple payment option available for your online store, but having them secured is more important.

When paying online customers are going to input their banking details online and you have to make sure that the banking data of your customers are not stolen. Making transaction safe is going to go a long way for you to earn the trust of the customers.

5. Clear Brand Descriptions With High-quality Images

Unlike retail shopping, the customers are not going to get a chance at checking the thing they are buying for their quality. And that’s why another essential component to make your online store a success is to add proper product description with high-quality images.

Whether you are building an online store for your own business or a third party store where you can sell other people’s products, you have to add product details that cover everything that’s worth knowing about the product. Along with that, you have to add images as well. Ensure that the images are of high quality and display the exact product and not a different version of it.

6. 24/7 Customer Support

Not everyone is going to be fluent in online shopping and they are definitely going to need help. So having a 24/7 customer care is going to be very important for your online shopping.

Make sure that the customer care contacts are displayed clearly on your website. Having quality customer support will make your customers trust your web store more than ever before.

7. Clear Return Procedure And Policy

As people shop for things, they also might want to return them. And when they want to return something they bought from your store, they should not find it hard. Having a clear return policy and procedure will help them to understand how they can return something they bought. The clarity and transparency is going to help you get loyal customers, and loyal customers are the key to being successful.

Even though it might seem tough, succeeding with an online store is actually pretty simple. You just have to make sure that you build a robust e-commerce platform, whether you are building it yourself or hiring an ecommerce website development company from India or anywhere else in the world. Make sure that your store makes for good user experience.

Pratip Biswas
Pratip Biswas, is the Founder and CEO of Unified Infotech, a New York based tech-company which has been featured in Deloitte Fast 500| Fastest growing tech companies in 2018. His company is working with Enterprises, SMB’s and Start-ups to improve their efficiency through Digital Adoption and help them discover new possibilities through constant innovations.


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