No matter what kind of business you are, whether be family owned company, a private firm, a public enterprise, a shop, or an online business, everybody is prepared for the losses to be incurred in coming months due to corona impact.
There is no business that can withstand the corona impact due to the lockdown situation and this is where a business has to stand the test of time.
With economic scenario going mayhem due to corona pandemic a delivery business other than brick and mortar businesses is suffering not to forget even Internet based businesses are facing a crisis due to supply chain management problems, absence of workforce, and no online shopping preferred by customers.
It is potentially uncertain situation with regards to the economic scenario, which is extremely scary than one can expect with COVID-19 just around the corner.
In such a scenario no matter how much you try to mitigate the situation but its hard to get through the epidemic as of the moment due to the total lockdown all over the globe.
This is the time to make optimum use of your time in strengthening your business online via SEO and Social Media Marketing so as to see your business ranking high on Google by the time this whole corona thing gets over.
It is a universal fact that organic search and organic SEO is the name of the game and that your business can rank high on SERPs if done strategically and on a consistent basis.
With everybody working from home, today content has become even more vital, and businesses are making the most of this time instructing their employees to focus on bringing the results higher on Search Engine Result Pages (SERPs), via content Google loves.
It is a time when businesses are moving ahead with their online marketing efforts and you shouldn’t be lagging behind at any point.
Take interviews of both the customers and employees
You can have the interviews of the employees and customers hosted via video calls and improve your business using app like Google Hangout to understand their state of mind in a scenario like this and how they are going about tackling the situation.
For SEO purpose you can use those videos that would give your website a nice authority over others since they are exclusive content only posted by you and no one else.
In the future, you can have such original content used in all of your future press releases, social content, and blog posts to get solid SEO link juice.
Conduct mini audit of your website and app SEO to prepare for changes
A full fledged end to end content audit can be a time consuming affair but you can surely have a mini audit done wherein it can help startups achieve success by going through content online and analytics to see how individual content is performing in terms of SEO.
You can have a checklist of content in place for an easy go through with the content present currently all over the Internet such as:
- White papers
- Social Media Posts
- Press Releases
- Forum Posts
It is time to evaluate each piece of content and see their performance in terms of visitor traction and conversion rate, to rewrite them completely after removing them, or updating content with latest facts and information.
Webinars is a wonderful way to stay connected to the world
Today a webinar is all over the place literally taking the world of online marketing by storm with topmost marketers doing webinars for their targeted audience.
Reaching out to fans or followers via video seminars live on web is a great way to stay connected with global audience in such difficult times since you are gathering people over web.
It can be known from the fact that more than 90% professionals prefer to learn through video lectures to WFH to combat virus.
Testimonials is a nice way to showcase credibility
Trustworthiness is highly dependent on testimonials everywhere whether be text based or audio video based.
Hence, get the testimonials generated through your customers, clients and employees in need of at-home work, to be posted on your website and social profiles.
This would make a nice impact on the prospects and lure them to become your customers based on what others are saying.
It is not just about fulfilling client projects or achieving customer satisfaction, but solving clientele problems after the project is accomplished or after the delivery of products or services, which can result in positive ratings and reviews.
It can also be a result of to what extent have you established a long lasting relationship with your audience.
Update your business on local SEO through Google listings
When people tend to look for you locally, they would be interested in knowing whether you are working or not. If yes, then what are your working hours specifically in such a condition.
Also in case if you are operating from home then you can even have your residential address updated in place of office address for the time being so that if anybody wants to contact you in an urgent situation s(he) can reach out to you at your home.
Extend your relationship network to bloggers and influencers
This is the best time to approach influencers or bloggers into your niche who could possibly help you in escalating your authority by mentioning you on their blogs or social media resulting in high quality backlinks pointing towards your website or app.
The kind of bloggers or influencers to approach depends on the niche a business belongs to, and more importantly it should be done in a step by step manner especially when having so much of spare time on hand.
Relation should not suffer at the hands of any epidemic
SEO is all about building new avenues of relationships whether be online community of like minded influencers or bloggers, or existing and new customers waiting to hear from you.
As a company, it is important to inform people regarding your approach towards your development team working in such distraught condition allowing people know you closely while building an unconditional bond of faith.
Do not hesitate in being in constant touch with your business network and audience even in a situation like this to show people whom you are dealing with or serving to.
Words matter especially with Search Engine Optimisation (SEO) and nothing can stop it whether be economic uncertainties, social distancing, and stagnancy in work.