6 Digital Transformation Trends That Your Startup Must Not Ignore


Share on LinkedIn

Digital transformation is the application of modern technologies to processes, products, and assets that enable organizations to improve their business performance and deliver value to customers. A successful digital transformation can empower employees, improve customer engagement, increase revenues, and lead to new business opportunities.

For larger enterprises and legacy businesses, digital transformation can often be a major undertaking. But for startups, digital transformation can be relatively simple, low cost, and quicker.

Digital transformation is more than just implementing digital technologies. Rather, digital transformation requires startups to first assess problems and opportunities with their business, and then identify digital solutions and operational changes required for addressing their needs. It also requires that startups find real use cases for new technologies, such as the cloud, mobile, internet of things (IoT), artificial intelligence, augmented reality and virtual reality; and not adapt them based on technology trends.

If your startup is still exploring digital transformation, here are the latest digital transformation trends you CAN’T ignore.

Digital transformation remains a primary business objective for CIOs

Modern CIOs are assuming more business responsibilities as organizations face increased pressure to better manage costs, shorten product delivery cycles, and improve customer engagement. The CIO will become a major influence on an organization’s willingness to embrace opportunities that will help the company compete and innovate.

Digital transformation generates new revenue opportunities

Startups that digitalize and leverage their data more effectively can be far more successful than companies that still rely on paper-based procedures. With digital technologies, such as data analytics, artificial intelligence, and machine learning, companies can improve workflows, discover trends, and scale processes.

Cloud solutions will scale startup IT operations

The biggest impact of digital transformation is on enterprise IT. A majority of the startups will shift their IT operations off-premises to the public cloud infrastructure provided by Amazon, Microsoft, and Google. Cloud computing enables organizations to be agile, lean, and flexible. Additionally, it is cost-effective because companies don’t have to purchase and manage their own IT infrastructures and they only pay for the resources they use.

Mobility drives digital transformation forward

With the ever-increasing number of customers and employees who use mobile devices to research, shop, pay for goods or services and more, companies now understand the need to keep enterprise mobility strategy at the forefront of their digital strategy. Though, one of the biggest challenges companies face is they do not know how to create an app or how much does an app cost to build. Many companies rely on app development agencies to create their mobile apps. As IoT usage increases the number of connected devices, such as wearables and smart home systems, the need for mobile applications will only grow. Similarly, increased demands for augmented reality, virtual reality, and mixed reality solutions mean that mobile apps will be a crucial part of a startup’s digital strategy. With these solutions, businesses can provide their customers with better ways of interacting with their products and services, improving overall customer satisfaction.

User experience and data security become key success factors

Prioritizing the user experience is critical to keeping customers engaged with a company’s products and services. Businesses are more aware of this now than ever before and making changes to deliver personalized, intuitive, and engaging user experiences to lure customers. As startups embrace digital transformation, they are creating, storing, and transferring massive amounts of sensitive data in digital form, thus putting more of that data at risk. And with the increase in cloud computing, mobile, and IoT devices, more sensitive data is vulnerable to hackers. Organizations, therefore, are paying more attention to increase their security to protect sensitive data.

The role of the Chief Digital Officer takes center stage

To define and overlook digital transformation, businesses need another executive, the Chief Digital Officer (CDO). The CDO’s role is to generate the overall digital transformation strategy for the future of the business. CDOs overlook both strategy and execution of the organization’s digital goals while staying aware of the new industrial development and incorporating new goals in the strategy. CDOs will measure digital transformation outcomes to ensure that the organization is receiving the benefits they expected from their digital transformation objectives.

How to prepare for your digital transformation journey today

Succeeding in your digital transformation journey isn’t just about the ability to implement modern technologies in your business. Rather, you must also rethink your strategy, culture, and team structure. Companies across construction, industrial engineering, healthcare, retail, finance, and other industries are embracing digital transformation for staying competitive and growing. For a successful digital transformation, you will need to align your leadership team with your digital transformation goals. If your team is committed to what digital transformation really means for your business, you will be well on your way to achieving your goals.

Maulik Shah
Maulik Shah is CEO of technology consulting company Invonto. He is a business-savvy technologist with over 20 years of industry experience. He advises his enterprise clients on digital strategy and has led several digital initiatives. He is often featured in digital and print publications for his views on technology trends, entrepreneurship, American workforce, and digital transformation. Maulik recently published his first book, The Digital Transformation Cookbook: How To Transform Your People, Process, and Data.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here