Customer loyalty is essential for any business. According to a loyalty report, 79% of customers claim that they are more likely to continue doing business with brands that use loyalty marketing. You can see the effect of your marketing loyalty effort over time. However, with the ever-changing technologies and increasing expectations, maintaining customer loyalty can often be challenging. Here are a number of ways in which mobile messaging can help you to enhance your mobile loyalty marketing and retain valuable customers.
1. Send Digital Loyalty Cards
Loyalty cards are an effective way to engage customers. Plastic branded cards are a thing of the past because they are expensive and many people have become more environmentally friendly. In the same way that everyone is using now contactless payments to shop or pay bills, the same principle applies to loyalty cards. You can switch to digital cards in a number of ways. For example, Rich Media Messaging is the enhanced version of an SMS that allows companies to send customers personalized links in texts. Once your customers register for your mobile loyalty program, send them a rich message with a barcode. They can save this to their phone, and scan in-store to collect loyalty points each time they make a purchase. The customer can receive a reward once they have earned enough points.
2. Enhance Your Mobile Marketing Experience with Gamification
Gamification is a powerful way to enhance your mobile loyalty marketing and grow your business. It makes the experience 1.7x more enjoyable for customers. Track customers’ progress and use reward levels to gamify your program. For example, customers can reach different tiers depending on how much they spend each year. Based on their spending, create personalized mobile loyalty marketing plans to reward them. Start sending them discount codes or gift card barcode to redeem in-store or online.
3. Make Customers Feel Special
Customers want to feel valued, so another way to offer them a unique experience is by sending birthday promotions or surprise gifts. There is an element of excitement and mystery when you scratch a card, so why not send a virtual one? Digital scratch cards have become very popular. So, go ahead and surprise your customers.
4. SMS Is Not Dead
That’s right. SMS is not dead, it’s alive and kicking. Sending discount codes via SMS is an instant, cost-effective way to engage with your customers. Accessible on every single mobile device and network, SMS will never go out of reach. An idea you can use toward your mobile loyalty marketing strategy is to send 10% discount code to customers when they first sign-up, or offer 20% off their next order when they make a purchase.
5. App Insider Loyalty Programs
Sephora’s app is regarded as one of the best apps in the beauty industry. Customers earn points on their purchases, where 1 point equals $1 spent and points can be exchanged for rewards. They also offer customers free sample gifts when they spend a certain amount of money, they are a new customer or it’s their birthday.
Looking after customer loyalty and retention should be an integral part of your marketing strategy. Think about introducing customer loyalty programs via mobile marketing. It’s much cheaper than any advertising spend which benefits in great in more sales over time. Frequent purchasing and new referrals are achieved through loyal customers who are more like to recommend your brand to friends, family, and even enemies!