“Building a good customer experience does not happen by accident. It happens by design.” – Clare Muscutt.
Clare is absolutely right.
And to design a welcoming atmosphere of a satisfied experience, brands are now improving customer support through a strategic SEO-friendly website experience.
Why not? Whenever we hear about a new product or service, our strong instinct is to just Google it. Your probable customers are doing the same to dig deeper and know every bit of your brand.
Well, the benefit is not only on the customers’ side but also on your side. According to the Search Engine Journal Report, 49% of marketers respond that organic search brings the highest ROI.
But hold! Is this SEO-designed customer support as easy as it seems?
Probably not, as the dynamic SEO scope is continuously upgraded, which has wiped out many businesses from the organically top search rankings.
Then, how you could leverage SEO to boost customer support can be a tricky question.
Worried not! In this blog, we’ll cover what SEO is and how to use it to impress your customers while creating your brand voice and eliminating competition like a pro.
So, let’s begin
What Is SEO?
SEO is a profound technique for getting your website loved by different types of search engines, likely Google, Yahoo, and Bing, and driving traffic so that you can grow your business’s online visibility in the long run. In the digitally driven world, as most people find your business through search engines, SEO aims to show your web property as close to the top of the first page as possible when you do it strategically.
Many components contribute together in SEO to build a strong brand identity and attract the right customers, which are:
On-Page Optimization: Through this process, you can ensure the content on your site is good enough to provide a knowledgeable experience to the customer. It involves metadata, relevant title and header tags, keyword positioning, structured content with high-valued internal and external links, and optimized images.
Off-Page Optimization: To greatly impact your site’s search ranking, off-page optimization activities ensure influencing your target audience, but through the outside of the site. It is mainly done through high-quality backlinks and organically growing social networks, which make your brand authoritative and highly reputed.
Technical Optimization: This is the process of doing everything technical within your website, which is not related to the content but to enhance customer experience. Technically optimized SEO includes site speed, mobile friendliness, crawlability optimization, and more.
However, that’s not all. You must remember that the dynamics of algorithms can change with time, but the basic principles of SEO remain the same. Therefore, you can ensure satisfactory customer support only if you know how to crack the code
5 Proven Ways To Improve Your Customer Support With SEO
If you decide to make your SEO journey more scalable and flexible to streamline your customer journey, these customer service-based SEO tips will help you:
1. Prioritize People First & Create Quality Content
Write for humans first and search engines second.
Write to unify your target audience, provide value, and boost their experience.
Write not to waste readers’ time with irrelevant, low-quality, or AI-generated fluff content.
Do you know why?
If you don’t know how to entice your web visitors, you’ll fail to attract them, engage them, make them crawl through your website, and finally, convince them to take action. As a ranking factor, it all matters for SEO health, and it also matters to reduce customer friction.
For instance, think of your customers reading blog content about how to map your content to the buyer’s journey to educate themselves so that they can apply those tactics to their business. Unfortunately, they don’t find the actionable steps they’re looking for. What will be their take now?
Simply, they’ll put it off as the content will fail to transit them from one blog to another smoothly, any web pages of it. Right?
Now, it’s pretty clear that a witty title doesn’t help to click and go beyond reading; instead, it is done through quality content that determines E-E-A-T (Experience, Expertise, Authoritativeness & Trustworthiness). To do that, you can follow these steps:
Ensure your content is easy to understand, readable, and scannable for everyone while removing fancy keywords, unnecessary puns or humor, long sentences, lengthy and boring paragraphs, and so on.
Don’t forget to cover every single information within your content that is ultimate, stay updated with recent news and upgraded statistics, and include it in your old to new content.
Do thorough keyword research that your target audience searches for so that you can use it to help you achieve top rankings and generate 39.8% CTR from your niche while avoiding keyword stuffing.
Remove duplicate content, refresh and repurpose your old content. For example, blog content can be converted into infographics to create social media buzz and help catch your customers’ attention.
2. Establish Relevant & Good Linking Habits
Now, when you have a wealth of highly valuable content, how could you make it accessible to anyone, anywhere, at any time? There must be a trick that allows your customer to access it with a single click.
You can follow the roadmap to successful link-building steps to make it possible. First, you can prioritize creating good links within your web or blog pages as Internal links. Next, you can publish your most powerful web link with others’ websites and also within your social media posts, emails, newsletters, etc.; further, you can remove broken or spammy links.
When you want these backlinks as your super cool SEO asset, remember that they should be:
Authoritative: It is when you want backlinks from other sites that contain higher domain authority, generate weighty organic traffic, and rank well in SERP (Search Engine Result Page).
Relevant: The referring page to establish your backlink should be relevant. For example, if your technology company’s homepage is linked with a beauty product page, this will neither seem relevant nor drive the right audience.
Unique: Try to choose relevant websites that may not link to your competitors’ sites. Also, look for websites that prioritize ‘Do Follow’ links over ‘No Follow’ links.
Natural: Never trap your website with links that are spammy, sponsored, or stuffed with wrong anchor text, which search engine crawlers find to violate trustworthiness.
Now, if you think about how it is designed to improve customer experience, let me tell you: Users have different needs and expectations while navigating the Internet. And if they find that exploring those links is most likely to answer all their queries or wipe out all worries, they will love it and come back to your brand.
3. Engage Through Social Media
As mentioned above, SEO is not only for search engines but also for social media, so you can grasp the opportunities that have the most significant effect. Also, 54% of people do product research on social media before they rely entirely on and purchase from a brand.
And there is the catch. Using social media platforms from Facebook to Instagram and YouTube to Reddit, you can promote a sharing environment and eavesdrop on social listening to understand what people say about your brand.
But before that, obviously, you can let your target audience ask questions, leave comments, share images and video-based content, and, in fact, provide a CTA link to your website. Fortunately, implementing SEO along with these in social media is fun as you can include relevant hashtags and keywords throughout your post on every channel, just like Titan. Hosting corporate event venues in London can also help build brand awareness and engagement, offering a chance to interact with your audience in person and online.
So, as soon as you make social media presence a priority in off-page SEO, you’ll get hands-on results. However, ensure you respond right away whenever someone contacts you to satisfy customer support.
4. Make Your Website Mobile-Friendly
The first rule of thumb for SEO-based customer support is to design your website as mobile-friendly as possible. Do you know why?
According to a report from Statista, there were 6.64 billion smartphone users worldwide in 2022, and the number can rise to 7.5 billion by 2026. And, no surprise, 59% of overall web traffic just came from those mobile device users.
Now think: If your target audience finds your website non-mobile friendly, notices that the content is too small or too large for the screen, the links are too closed, or overlaps, or has any other issues, they’ll surely become frustrated. And you’ll simply lose a large number of people who you may convert into brand advocates.
But do things right, you can follow these tips to make your website mobile-compatible:
(i) Make a responsive web layout that resizes itself according to various mobile devices.
(ii) Optimize website speed so that it does not take more than 2 seconds to load.
(iii) Do not use flush to avoid longer web loading speed.
(iv) Make the website compatible with both landscape and portrait orientation.
(v) Test and run every scenario as much as possible on the browser-device-OS combination in real time.
5. Maximize Local Search To Your Advantage
You may never know from where your customers will come to your brand, so it’s essential to market yourself in the right way. Sagapixel data reveals that almost half of Google searches have local intent.
As many potential customers can live immediately in your area and can find you fast, it’s your responsibility to convert them and make your strong presence local as well as global with local SEO, just like Starbucks.
But how to do so? Take a look:
Create a Google Business Profile and ask your happy customers to give support through ratings and reviews.
– Update your NAP (Name, Address, and Phone number) across the web.
– Target long-tail local keywords so that the people can find you smoothly.
Kickstart Elevating Customer Support With SEO From Now
SEO is effective but can’t provide instant results, so you need to be consistent with the aforementioned practices. Whether you’re in an early stage of SEO or have been doing it for a longer period, remember that this continual process helps you grow traffic, engagement, and conversion.
Don’t lose hope, as mastering SEO may take time for you. In the meantime, remember that you’re doing it to build trust with your customers and strengthen a loyalty bond for the long run.
After all, if your customers come first, they will last!