2018 is almost half way down and it would not be wrong to say that it has proved to be another tremendous yet challenging year for online business owners and internet marketers. Internet has successfully emerged as one the most influential and powerful platform for business and every day hundreds if not thousands of new websites and applications are just pouring into the internet at an incredible speed.
The increasing role of internet in our daily lives has opened new room of opportunities for webprenuers; however the massive saturation has also made things harder for digital marketers. The internet marketers and retailers are struggling and going an extra mile in an attempt to cut through the noise and clutter. Some retailers are even talking about Omni channels, same day deliveries and even drone shipping.
The business thing about doing business on the internet is that you can still earn a lot of money even if you don’t have enough money to spare. So if you are a beginner with minimal money in hand, you still have equal opportunities to excel and make money.
What is CRO and Why is it Important?
Conversion rate optimization (CRO) is a systematic process of creating an enhanced user experience for your website to increase the percentage of visitors converting into customers. On an eCommerce website, conversions may occur on various pages and positions of a website. CRO is the optimization of all those pages that may include a homepage, product page, about page, blog, contact us or any other landing page. The end goal of conversion optimization is to make the visitors take an action that can be purchasing a product, signing-up for an account, subscribing to email updates, creating a wish list, or anything a merchant aims.
One of the most appealing elements in designing user experience for higher conversion rate is simplifying the checkout process. Merchants can take benefit of various tools like WooCommerce direct checkout plugin for facilitating the users to pay for products in a go. This removes the hassle of filling information at each checkout step and wait for the other to load.
CRO is a huge and often an untapped opportunity for marketers to increase sales by converting passive website visitors into active users and customers by engaging them with your content. Owing to the Google’s recent updates search engines are now mature enough and they feed relevant content to the users. This is where CRO jumps in and helps you bring the relevant traffic to your website and convert them into leads without spending tons of dollars.
Beginners Guide To Becoming A CRO expert
As a beginner, becoming a CRO expert may appear to be a daunting task. Well, the truth is that you can become a CRO expert within weeks if not months provided that you know the basics tricks and experiment them to the best possible level.
If you are aspiring to become a CRO expert, in this article we are providing you the 5 tips from different conversion rate experts to help you achieveyour marketing goals.
1. Unleash the Power of CTA’s
Be creative in labeling Calls to action
The conventional ‘Call to Action’ buttons includes labels like buy now, add to cart, or add to wish-list. To pursue higher conversions, you can try replacing those boring button titles with creative and enticing ones. For example, write ‘Try Free Trial’ to the core CTA rather than compelling them to buy the product straight away. Let them evaluate the product you have in store for the features they need and take a firm purchase decision.
2. Make the users desperate to avail the offer
Add a sense of urgency and importance to your offers which communicate a message that you are providing them the most viable products or services. Convey the importance of losing the purchase sooner or later so that they don’t delay their purchases for long. It can easily be configured by adding time-sensitive offers. Whereas the recent practices involve notifying users about real-time purchases, for example, someone in your area has bought this product, etc. On a side note you need to have a dynamic web design so that you can show your offers in creative manner without distracting your visitors.
3. Bring top selling products to the limelight
In a list of countless products, the top-selling store items often go missing. The users who land on lesser-known product find nothing valuable in the website because the top selling products are showcased just like the other ones. You can grab users’ attention by highlighting most demanded or best selling items right on the home page or categories. It can either be achieved by adding a product slider on top of the website or blocks at either left or right side of the page.
4. Remove Social Proofs that are Doubtful
Social proofs are displayed on a website to represent fans, followers, and customer base of a product. But, if the social proofs do not resonate with your client base, it can create doubts. For example, purchasing fake reviews on social profiles, but the user engagement is the lowest. No user will trust customer feedback on your Facebook pages is no one like, share, or comment on your posts. Engagement is equally important for supporting the claim of serving hundreds of customers else it can harm your prestige.
5. Distribute free information among users
According to Adweek, about 81% of the online shoppers tend to carry extensive research about a product before making a purchase decision. And, all they need to narrow down their selection is grabbing more and more information.
The users like to know about the additional features and benefits a product can offer so that they are not trapped in a subsidized and attractive deal. To help them know more, you can distribute information free of cost in the form of well-researched articles, eBooks, and industry-specific news and insights. Additionally, you can offer a whole lot of information in return for subscribing to email alerts and newsletters which can later be utili
rel=”nofollow” http://www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic/zed for email marketing campaigns.
6. Compose a lively ‘About Us’ page
Stand out from the crowd by ensuring staff representation on the about us page of your website. Usually, the companies neglect the significance of an about us page, but it can become the first impression of your organization. Mention not only the names and designations of your staff members, but represent their personality on the ‘About Us’ page to earn credibility.
7. Craft creative and catchy headlines
Headlines play a vital role in making the users understand a product and its key features. The content of a landing page needs more attention as most of the users may skip a boring headline which may include one of the core features. Be creative in writing headlines and sub-heading of a product description or sales funnel to ensure the readability is smooth and higher. One of the working examples is composing a sentence as ‘How our product has assisted 25 businesses to boost traffic in just 3 months’, instead of ‘our product assists you to increase traffic.’
8. Split product content in small chunks
The internet users tend to scan web pages rather than reading every bit of detail. Writing a long paragraph seems to be boring and time-consuming, that’s why they are attracted to a short bit of chunks. To better showcase product detail and important facts, split them into small paragraphs, bullet points, headings, and subheadings.
Reading a printed material like a book or newspaper is quite different as people have an ample time to read a whole essay or news story. But, people are in a hurry to know about a product on a personal computer or mobile gadget. Write screen friendly content for your website.
9. Prefer to use plain language for describing technical details
The Internet is for the masses which majorly includes the common people. The online users, either educated or uneducated, are not interested to read web pages that are written in a technical language. Prefer to use simple and common words rather than the jargons.
The selection of words depends on your target audience and personas, which can permit you to add a percentage of technical terms that are considered to be familiar to the concerned users. But, on a general note, the language use has to be simple and plan.