Consistent and timely communication is the key to creating customer engagement. It’s challenging to get customers to pay attention to you when there’s plenty of competition trying to do the same thing.
How do you stand out and become memorable to your audience?
A powerful way to do that is to use drip marketing strategies. Drip marketing is all about using pre-written content to communicate with your audience.
When your audience gets regular and timely content from you, it makes them remember your brand. It can also create positive feelings like excitement and anticipation. You can use drip marketing campaigns to get more traffic to your site, to get more subscribers, and to convert them to customers.
Let’s look at two drip marketing strategies that you can leverage to get people to engage with your brand more.
Drip email marketing
Drip email marketing campaigns are, very simply, automated emails that are sent out when triggered. These triggers are based on rules that you set to meet your business goals.
You can initiate a drip email marketing campaign based on users’ behavior. You can launch it when they subscribe to your newsletter, when they make a purchase, or when they click on a call to action.
You can send emails at specific intervals when you have a new member on your membership site.
For example, if you’ve joined a website to learn a new skill, you’ll get an automated welcome email. This may be followed by emails about how to use the course and the platform. You may even receive reminders to complete a course or to take the next lesson.
In this way, drip email marketing campaigns automate content delivery. You only have to create your email content once and you can automatically send it to your prospects and leads.
There are different approaches to drip email marketing campaigns that can help you create conversions. You can choose the right one for your business based on your goals.
Welcome campaign: Whenever you have a new subscriber, it’s important to send them an automatic welcome email. It’s a good opportunity to thank your subscriber for joining your email list and to guide them to the next step. Include a call to action or add popular posts from your website to get them started.
Top of mind drip campaign: This campaign is all about keeping your leads engaged with helpful content. The aim is to keep your brand at the top of their minds. You send compelling emails at regular intervals to convince your leads to become customers.
Re-engagement drip campaign: This is for when a lead turns cold. They may not be ready to move through the sales process or you may have lost touch with them. Launching a re-engagement campaign is about winning your leads back and converting them to customers.
Promotional drip campaigns: You can create a drip email campaign to attract customers with special offers. You can send emails at regular intervals to feature discounts and limited-period offers.
Unsubscribe campaign: When a reader leaves your email list, you can send them a final email confirming their cancellation. You can also use this as an opportunity to learn why they’re leaving. You can do this by asking them to fill in a survey. It’s an opportunity to ask them to follow you on social media.
It’s important to have content prepared in advance for your drip email marketing campaigns. Try to anticipate different scenarios and the different types of campaigns you’ll need to launch. This will help you create email content that is compelling.
You’ll be able to launch an email campaign automatically based on just your audience’s behavior. This leaves you with time and energy to focus on improving your customer experience.
Drip Content
Creating content that is detailed and filled with helpful information is key in content marketing. But is it a good idea to give away all your content at once?
It may seem like the right answer to that question ‘Yes’. But let’s explore what’s likely to happen if you actually do give your audience complete content at one single time.
By creating a long post or video that covers every single aspect of the topic you’re covering, you don’t have anything for users to look forward to. If your content answers every single question, then users don’t have anything left to ask or discuss.
Instead, consider breaking up your content into smaller pieces and sharing them with your audience over a longer period of time. You can do this by using drip content.
Using drip content to give your readers content piece-by-piece is a great strategy to keep them engaged. In this way, users will be motivated to subscribe to your site. They will have more content to look forward to in the future and they’ll have plenty of questions to ask.
Using drip content works by creating feelings of anticipation and expectancy. Users will remember your brand and will wait for your next content installment to appear.
You can easily set up drip content on a wordpress site by using a membership site plugin. Drip content is typically used in educational sites that teach people some kind of skill. Very often, people are able to access only the content they’ve paid for.
A membership site plugin can be a powerful tool that prevents users from accessing content that they haven’t subscribed to. It’s also a way to protect your content from being downloaded and shared online in its entirety. If you have content that should be consumed in a particular order, you can set up rules that allow users to access content in a specific sequence.
Use drip marketing campaigns to drive customer engagement
Drip marketing strategies help you communicate with your audience on a regular and timely basis. It helps you spread out your email and other content so that users can access it one piece at a time.
This is extremely helpful for your audience so that they don’t get overwhelmed with too much information at any one time. It also protects your content and gives your audience more value. You can use drip campaigns to reach out to new subscribers and to rekindle old leads.
By automating your communication with drip content, you can focus on making your business grow.
