It’s clear that HR is vital to an excellent customer experience, as they are responsible for finding the best employees to deliver that service. Discovering the top talent for your business has always been one of the most important considerations for company performance. After all, employees contribute not only to the quality of products and services that a company delivers, but also to the culture and overall corporate climate.
Another factor to consider is that HR’s responsibility is no longer merely about posting jobs, but working to build and nurture the company image through the introduction of the correct staff. More than ever HR is relying on digitalization and technology to attract the right employees. So how does HR go about finding the ideal candidate for an open position? If you’re looking to find the modern jobseeker, you’ll want to use one or more of these digital marketing strategies:
Keep your website updated and your email marketing relevant
Since your website acts as an information hub as well as the vanguard of your company’s brand, you’ll want to keep it current with all the latest company news, growth reports as well as job listings. An SEO strategy should also be implemented to make sure jobseekers can find your latest openings through relevant keywords and Meta tagging. Drawing readers to your site is also an excellent opportunity to gain more subscribers to your mailing list and to seek talent via a business newsletter.
Use a tool that is easy to understand when desiring to create a newsletter, and keep up to date with the latest email marketing trends. This is to ensure that your emails are effective and broadcast successfully. It’s all too easy for them to be either ignored or accidentally placed into a spam folder without reaching their intended recipient.
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Use social media
With 79% of jobseekers using social media to help in finding a job, this is a channel which HR should be manipulating to find jobseekers. It might be surprising to hear that the statistic is so high, but when you consider that word of mouth is the best form of advertising and social media is a digital proxy of our social lives, it starts to make sense. Companies should be using their own social media portals (ideally Facebook and Twitter) as part of their marketing effort, and reach out to find talent on a broad scale.
Prospective jobseekers will be able to see what the company mission is and what exactly the company is about. Utilizing visual-based social media like Instagram will offer a more tangible sense of company culture as well as serve as a creative medium for attracting talent.
LinkedIn brings businesses, professionals and jobseekers together in one place. It’s the core for anyone who is looking to hire or be hired. It offers professional transparency and a way for people to post their work history and résumé where anyone would be able to read it. This is an absolute goldmine for any HR team and should be utilized for headhunting suitable talent. You’ll be able to see who’s available on the market and what type of qualifications they possess, which will make it easier to cut the wheat from the chaff and find a desirable candidate.